# Read your Ad Spy results

Understand ad tiles, ad copy, carousels, how long an ad has run, and how to filter and reopen past searches.

Source: https://infinall.ai/docs/ad-spy/read-the-results
Last checked: 2026-10-26

## What it is

Results appear as a grid of ad tiles. Open a tile to read the ad copy, see every slide of a carousel, and see how long the ad has been running.

Without a search, the grid shows ads that are already stored. Reading and filtering never uses credits.

## Who can use it

Everyone, on Free and Pro. Browsing stored ads is open to both plans.

## Cost

Free, no credits. Opening ads, filtering, refreshing the list and reopening past searches never use credits.

## Where to find it

Open **Library**, then the **Spy** tab. Results show under the search bar after a search, or the stored ads show when you open the tab.

## Buttons and controls

![Ad Spy results grid with the format chips, advertiser filter, Recent searches, platform and status filters and the ad tiles.](/docs/screens/ad-spy/read-the-results.webp)

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| # | Name in the app | What it does | Plan |
| --- | --- | --- | --- |
| 1 | All | Shows every format. Next to it: **Images**, **Videos**, **Carousels** and **Text** show only that format. | Both |
| 2 | Filter stored advertisers | Type part of an advertiser name to narrow the stored ads. | Both |
| 3 | Recent searches | Pick one of your past searches to see only its ads. The first choice is **Recent searches** (or **No recent searches** if there are none). | Both |
| 4 | Platform filter | Shows **All platforms** at first. Choose **Meta**, **Google** or **LinkedIn** to show only those ads. | Both |
| 5 | Status | Shows **All statuses** at first. Choose **Active** for ads still running or **Ended** for ads that stopped. | Both |
| 6 | Refresh | Reloads the list. | Both |
| | Back to all ads | Appears when you are looking at one search. Takes you back to the full list. | Both |
| | Results per platform | A short list under the search bar after a search. It says how many ads each platform gave, or why one came back short. | Both |
| 7 | Save | On each ad tile. Saves the ad to a folder. See [Save an ad](/docs/ad-spy/save-and-track). | Both |
| 8 | Open landing page | On a tile, bottom right. Opens the ad's own page in a new tab. Shows only when the ad has a link. | Both |
| | Back | In the opened ad. Closes it and returns to the grid. | Both |
| | Previous | In the opened ad. Shows the previous ad in the grid. | Both |
| | Next | In the opened ad. Shows the next ad in the grid. | Both |
| | Close | In the opened ad. Closes it. | Both |
| | Previous slide | In an opened carousel. Shows the previous slide. | Both |
| | Next slide | In an opened carousel. Shows the next slide. | Both |
| | Go to slide | The small dots under a carousel. Jump to one slide. | Both |
| | Download | In the opened ad. Downloads the image. Shows only for ads that have an image. | Both |
| | Watch on YouTube | In the opened ad. Opens the video on YouTube. Shows only for Google video ads. | Both |
| | Landing page | In the opened ad. Opens the ad's page in a new tab. | Both |

## How to open an ad

1. Run a search, or open the **Spy** tab to see stored ads.
2. Choose a tile.
3. Read the panel on the right: platform, **Active** or **Ended**, the advertiser name and **Updated** time.
4. Read the facts: **Format**, **Running**, **Started** and **Countries**.
5. Read **Ad copy** for the headline, the body text and the **CTA**.
6. Choose **Next** or **Previous** to move through the grid, or **Back** to close.

## How to see how long an ad has run

1. Open the ad.
2. Look at **Running**. It shows the number of days.
3. Look at **Started** for the date it began.

## How to use the filters

1. Choose a format chip such as **Videos**.
2. Choose a platform in the platform filter.
3. Set **Status** to **Active** to hide ads that already stopped.
4. Type an advertiser in **Filter by advertiser**.

## How to go back to an earlier search

1. Open **Recent searches**.
2. Choose a search. The line shows the words you searched, the platform, how many ads it found and how long ago.
3. Choose **Back to all ads** when you want the full list again.

## Options explained

**Active and Ended.** Active ads were still running when last seen. An ad that has not been seen for 14 days counts as taken down.

**Tile labels.**

| Label | What it means |
| --- | --- |
| Active | The ad is still running. |
| 1/3 (with a stack icon) | A carousel. The number is how many slides it has. |
| Carousel, then a slide count | A carousel with that many slides. |
| 12d running | The ad has run for that many days. |
| Used in 4 ads | Several ads share this same picture, so they are shown as one tile. |
| similar preview | The original picture is gone, so a similar picture is shown. |

**Creatives and ads.** The count above the grid can read "24 creatives (31 ads)". Several ads can use one picture, so one tile may stand for more than one ad.

**Results per platform.** Each line reads like "Meta: 24 ads" or "Google: searching". A platform that came back short gives a reason, for example "busy right now, try again in a few minutes" or "no ads found for this brand".

## Limits

- The grid loads 24 tiles at a time and keeps loading as you scroll.
- A search shows up to 200 ads, and pages of 24 tiles.
- The Recent searches list holds your last 20 searches.

## When something goes wrong

| Message in the app | What it means | What to do |
| --- | --- | --- |
| The Spy database is empty | There are no stored ads to show yet. | Search a competitor to add the first results. |
| No ads found | Your search matched nothing. | Try a broader brand or keyword. Empty searches cost 0 credits. |
| No matching ads are running right now. The search was completed and counted. | The search worked but nobody is running matching ads. | Try another brand, keyword or country. |
| Preview unavailable | The picture could not be loaded. | Open the ad. Try **Landing page**. |
| This ad is a video, but only a poster frame is available. | The video file is gone and only a still is left. | Use **Landing page** to see the ad. |
| Something went wrong. Try again. | A search or load failed without a clear reason. | Try again. |

## Questions

### Why are there fewer tiles than ads?

Several ads can use the same picture. They are merged into one tile and the tile says "Used in" with a count.

### How do I know an ad is still live?

Look for the **Active** badge on the tile or in the opened ad.

### Why does a picture show "similar preview"?

The original picture has expired. A similar picture stands in. The ad text is still the real copy.

### What does a carousel show?

Every slide. Use **Previous slide**, **Next slide** or the dots to move through them.

### Does opening an ad cost anything?

No. Reading ads never uses credits.
