# Recreate a competitor ad Turn a competitor ad into your own: save its layout to your creative library, or open a new ad with the copy filled in. Source: https://infinall.ai/docs/ad-spy/recreate-an-ad Last checked: 2026-10-26 ## What it is In an opened ad you get two actions: **Save to creative library** and **Recreate and boost**. Both start from the competitor's copy and picture, and you edit it so it is yours. You need a connected ad account. Without one, these two buttons do not show. ## Who can use it Free and Pro can both see the buttons if they have an ad account connected. Connecting a new ad account is a Pro feature. Accounts you connected before a downgrade stay connected. ## Cost Mixed. **Save to creative library** is free. **Recreate and boost** is free until you run it. A campaign you run spends money on the ad platform, and Infinall also uses 2 credits a month while an ad is live. **Save paused** spends nothing. ## Where to find it Open **Library > Spy**, choose an ad, and look at the buttons at the bottom of the right panel. ## Buttons and controls ![An opened competitor ad with the Download, Landing page, Save to creative library and Recreate and boost buttons.](/docs/screens/ad-spy/recreate-an-ad.webp) | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | 1 | Download | Downloads the ad's image. | Both | | 2 | Landing page | Opens the ad's own page. | Both | | 3 | Save to creative library | Opens a form to save the ad as a creative in one of your ad accounts. Shows only when an ad account is connected. | Both | | 4 | Recreate and boost | Opens the **New ad** composer with the competitor's copy and media filled in. Shows only when an ad account is connected. | Both | ### In the Save to creative library form | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | 1 | Ad account | The account to save into. | Both | | 2 | Headline * | Your headline. It starts with the competitor's. Required. | Both | | 3 | Body * | Your ad copy. Required. | Both | | 4 | Your landing URL * | Your own page. Must start with http:// or https://. | Both | | 5 | Call to action | The button text, for example Learn more or Shop now. | Both | | 6 | Cancel | Closes the form. | Both | | 7 | Save creative | Saves it. Works only when the ad has an image. | Both | ### In the Recreate and boost composer | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | | Ad account | Which account the ad runs in. | Both | | | What should the ad do? | The goal: **Website visits**, **Get leads**, **Sell a product**, **Engagement**, **Brand awareness** or **Video views**. | Both | | | Headline | Your headline. | Both | | | Text | Optional body text. | Both | | | Link | Your landing page. | Both | | | Button | The call to action. | Both | | | Add image or video | Adds or changes the media. | Both | | | Where do they live? | Pick at least one country. | Both | | | Age | **Minimum age** and **Maximum age**. | Both | | | Gender | **Everyone**, **Women** or **Men**. | Both | | | Budget per day | Your daily budget. | Both | | | For how many days | How long the ad runs. | Both | | | Start | **Right away** or **On a date**. | Both | | | Back | Goes to the previous step. On step 1 it says **Cancel**. | Both | | | Next | Goes to the next step. | Both | | | Save draft | Saves your work without running. | Both | | | Save paused | Creates the campaign but keeps it paused. Nothing is spent. | Both | | | Run campaign | Starts it. Needs the spend tick box to be ticked. | Both | ## How to save a competitor ad to your creative library 1. Open an ad in **Library > Spy**. 2. Choose **Save to creative library**. 3. Pick the **Ad account**. 4. Rewrite the **Headline \*** and **Body \*** so they are yours. 5. Type **Your landing URL \***. 6. Choose **Save creative**. 7. You see **Saved to your creative library.** ## How to recreate and boost 1. Open an ad. 2. Choose **Recreate and boost**. 3. Step 1, **The ad**: pick a goal, edit the **Headline**, **Text**, **Link** and **Button**, and check the media. 4. Choose **Next**. 5. Step 2, **Who sees it**: pick countries, **Age** and **Gender**. 6. Choose **Next**. 7. Step 3, **Money & run**: set **Budget per day**, **For how many days** and **Start**. 8. To run it, tick the spend box, then choose **Run campaign**. To keep it safe, choose **Save paused**. ## Options explained **Competitor copy.** The headline, body, link and button start filled in from the competitor. Edit them so the ad is about your business. **Image or video.** The picture or video of the competitor ad is attached when one is available. Replace it with your own if you prefer. **Spend box.** Before you can run, you tick a box that states the most the campaign can spend. Until it is ticked, **Run campaign** stays off. **Recreate as an image.** The Spy screen does not open Image Studio from an ad. To make your own picture, use [Create an image](/docs/image/create-an-image) and describe what you want. You can also clone a Discover image: see [Clone into Image](/docs/library/clone-into-image-or-video). ## Limits - A campaign runs for 1 to 90 days. - A headline holds up to 255 characters. Text holds up to 2,000 characters. - A live ad uses 2 credits a month. ## When something goes wrong | Message in the app | What it means | What to do | | --- | --- | --- | | The landing URL must start with http:// or https://. | Your link is missing the start. | Add https:// at the front. | | Could not save the creative. | The save failed. | Try again. | | Choose an ad account. | No ad account is picked. | Pick one in **Ad account**. | | Write a headline. | The headline is empty. | Type a headline. | | Add a link that starts with https:// | The link is not a full web address. | Type a full link. | | Add an image or a video. | The ad has no media. | Add one with **Add image or video**. | | Pick at least one country. | Step 2 has no country. | Choose a country. | | Budget per day must be at least 1. | The budget is too low. | Raise it. | | Run it for 1 to 90 days. | The number of days is out of range. | Pick a number of days in range. | | Pick a future start date. | The start date is in the past. | Choose a later date. | | Could not save the draft. Try again. | The draft did not save. | Try again. | ## Questions ### Why do I not see Save to creative library or Recreate and boost? They show only when you have a connected ad account. Connect one first. Connecting a new one needs Pro. ### Does Recreate and boost make a copy of the competitor's picture? It starts from the competitor's copy and media so you can edit them. Make your own media before you run. ### Will it spend money straight away? No. Nothing runs until you tick the spend box and choose **Run campaign**. **Save paused** never spends. ### Can I recreate the ad as an image or video here? Not from Spy. This page covers **Recreate and boost**. For an image, use Image Studio. ### Can I run a copy of the exact same ad? Edit it first so the copy is your own.