# Refresh your brand and see versions Read your website again to update a brand, choose which changes to keep, and understand how confirmed versions work. Source: https://infinall.ai/docs/brand-brain/refresh-and-history Last checked: 2026-10-26 ## What it is When your website changes, you can have Infinall AI read it again. It keeps the brand you already have, shows you what changed, and lets you keep your current value or take the new one for each field. ## Who can use it Everyone, on Free and Pro. You need an Editor role or higher in the workspace to refresh and confirm. ## Cost Free, no credits. ## Where to find it There is no separate Refresh button that reads your website again. To refresh, analyze the same website address again: 1. On Home, open the brand chip in a composer and choose **Add brand**. 2. Type the same website address and choose **Analyze**. Infinall AI sees that you already have this brand and re-reads the site instead of making a second brand. The round arrow on the Brand Brain screen is different. See the table below. ## Buttons and controls ![The Brand Brain header with the Refresh brand data and Confirm buttons.](/docs/screens/brand-brain/refresh-and-history.webp) The Brand Brain screen header: | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | 1 | Refresh brand data | Reloads this brand's saved data on screen. It does not read your website again. | Both | | 2 | Confirm | Saves your current draft as a new version. | Both | After you analyze an existing brand again, you may see the **Changes detected** screen. Its heading is "We found updates on the site". | Name in the app | What it does | Plan | | --- | --- | --- | | Update all | Picks **Update to new** for every field. This is the default. | Both | | Keep all | Picks **Keep current** for every field. | Both | | Skip / Review as-is | Skips the choices and goes straight to review. | Both | | Keep current | One per field. Keeps the value you have now. | Both | | Update to new | One per field. Takes the new value from the site. | Both | | Apply changes | Applies your choices and moves to review. Shows **Applying...** while it works. | Both | The review screen that follows: | Name in the app | What it does | Plan | | --- | --- | --- | | Back (with a left arrow) | Goes back. | Both | | Refetch (with a round arrow) | Reads the website again from the review screen. | Both | | Confirm Brand Brain | Saves the result as a new version. | Both | ## How to refresh a brand 1. On Home, choose **Add brand** from the brand chip. 2. Type the brand's website address and choose **Analyze**. 3. Wait for the analysis. It looks just like the first time. 4. If the site changed, the **Changes detected** screen opens. For each field choose **Keep current** or **Update to new**. Use **Update all** or **Keep all** to set every field at once. 5. Choose **Apply changes**. To skip the choices, use **Skip / Review as-is**. 6. Check the review cards. Choose **Edit** on any card to adjust it. 7. Choose **Confirm Brand Brain**. You see "Brand Brain updated" and land back on Home with the brand selected. If nothing meaningful changed, you go straight to review. ## How versions work - Every time you confirm, Infinall AI saves a new numbered version. Confirmed versions are locked and cannot be edited. - Your next edit starts a new draft from the latest confirmed version. A draft is either still being edited or confirmed. - Tools such as Image, Audio and Motion use the latest confirmed version of the brand. - If you leave the review screen before confirming, a box asks **Leave without confirming?** Your changes are saved as a draft and will be there when you return. **Stay and confirm** keeps you on the screen. **Leave** goes away and keeps the draft. - If you have no unsaved changes, there is nothing to confirm. The Brand Brain screen does not show a list of old versions or let you open one. You always work on the latest draft or the latest confirmed version. ## Options explained **What a refresh can change.** The Changes detected screen compares seven areas: Visual Identity, Brand Voice, Ideal Customers, Pricing, Product Data, Competitors and Social Proof. Positioning and Product Stage are not compared. **What a refresh keeps.** - Values you edited yourself stay as you set them. - Pricing marked TBD and social proof marked None yet stay as you set them. - If you picked a preset or custom colours, a refresh keeps them. If the site's own colours changed, you see a row that says **New scraped palette available** and your chosen palette stays in place until you decide. **Competitor pricing.** Competitor pricing is filled in the background from each competitor's own site. On the review screen it appears by itself without you doing anything. A price that was found is reused for 7 days before it is fetched again. You can type your own price instead. ## Limits - Only one analysis can run per brand at a time. - The app waits up to 6 minutes for an analysis. - An analysis that stops making progress for 10 minutes is marked as interrupted, and you can start it again. - A refresh reads up to 20 pages, up to 2 levels deep. ## When something goes wrong | Message in the app | What it means | What to do | | --- | --- | --- | | A scrape is already running for this brand. Please wait for it to finish. | An analysis for this brand is already going. | Wait. The app picks it up and shows its progress. | | The analysis was interrupted. Please try again. | The analysis stopped making progress. | Start it again. | | This is taking longer than expected. Please try again. | The app waited its full time. | Try again. | | Could not start the scrape right now. Please try again. | The analysis could not be queued. | Try again. | | Could not apply the selected changes. | Saving your Keep or Update choices failed. | Choose **Apply changes** again. | | Could not confirm the Brand Brain. | Confirming failed. | Try **Confirm Brand Brain** again. | | There are no changes to confirm. | You have no unsaved edits. | Make an edit first. | | We couldn't find that saved brand. Try analyzing the URL again. | The brand is gone from this workspace. | Analyze the website again. | ## Questions ### Does Refresh brand data read my website again? No. It only reloads what is already saved. To read the site again, analyze the same address again from **Add brand**. ### Will a refresh overwrite my edits? No. Values you edited are kept. You also choose **Keep current** or **Update to new** for each changed field. ### Will I get a duplicate brand? No. A workspace keeps one brand per website address. Analyzing the same address again refreshes the existing brand. ### Can I go back to an older version? The app has no screen for opening older versions. Each confirm creates a new locked version, and tools use the latest one. ### Does a refresh cost credits? No. Refreshing and confirming are free. ### What if my brand's competitor price is wrong? Open **Edit**, choose **Competitors**, and type the right price. Your value replaces the fetched one.