# What a Brand Brain is A Brand Brain is your brand saved once, so Image, Video, Motion, Audio and Chat can all use your logo, colours, voice and audience. Source: https://infinall.ai/docs/brand-brain/what-is-brand-brain Last checked: 2026-10-26 ## What it is A Brand Brain is a saved profile of your brand: your logo, colours, fonts, voice, products, pricing, customers and competitors. Infinall AI builds it from your website, you fix anything that is wrong, and then every tool can use it so your work stays on brand. ## Who can use it Everyone. Free and Pro accounts both have Brand Brain, and the code does not gate it by plan. Adding, editing and confirming a brand, and uploading screenshots, need an Editor role or higher in the workspace. A Viewer can look at a brand but cannot change it. A brand is saved in the workspace you are working in, so teammates in that workspace see it too. Each workspace keeps one brand per website address. ## Cost Free, no credits. Analyzing a website and editing a brand never use credits. When you pick a brand in Image, Video, Motion, Audio or Chat, that tool charges its normal price, and it shows you the price before you confirm. ## Where to find it Open **Brand Brain** in the left menu. You can also open the brand chip in any composer and choose **Manage all**. ## Buttons and controls ![The Brand Brain screen with the brand list on the left and the seven tabs for the selected brand.](/docs/screens/brand-brain/what-is-brand-brain.webp) The Brand Brain screen has a brand list on the left and one panel for the selected brand on the right. The panel is split into seven tabs. | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | 1 | Brand Brain | The list of your brands. Pick one to open it. | Both | | 2 | Overview | Brand name, positioning line, colours and a count tile for each area. | Both | | 3 | Product | Features, pricing tiers and product stage. | Both | | 4 | Audience | Your ideal customer profiles. | Both | | 5 | Positioning | Statement, value proposition, what sets you apart and what not to say. | Both | | 6 | Competitors | Competitors and how you compare. | Both | | 7 | Voice & proof | Tagline, tone, key messages, customers and testimonials. | Both | | 8 | Visuals | Colours, fonts and your product screenshots. | Both | ## What a Brand Brain holds A Brand Brain has 9 sections: - **Visual identity**: logos, colours, fonts, corner radius, light or dark mode and pronunciation overrides. - **Product data**: name, category, one-liner, description, platforms and features. - **Pricing**: your plans or prices, shaped by your product type. - **Ideal customers**: profiles with pain points, goals, buying triggers and objections. - **Product stage**: idea, MVP, early traction, growth or mature, plus team size. - **Positioning**: statement, value proposition, differentiators and words not to say. - **Competitors**: who they are and how you compare. - **Brand voice**: tagline, tone, vocabulary and key messages. - **Social proof**: customer count, notable customers, ratings and testimonials. A tenth item, the product screenshot library, sits on the Visuals tab. ## How it is built Infinall AI reads your homepage and the pages that explain your pricing, product, story, customers, comparisons, shop, menu or courses. It reads up to 20 pages and follows links up to 2 levels deep from your homepage. It never reads blog posts, docs and help pages, careers, legal pages, app and login pages, press pages, contact pages, status pages or font catalog pages. Every value shows where it came from: **Scraped** (read from your site), **Inferred**, **Suggested** by Infinall AI, **Preset**, or **You edited**. ## Limits - Infinall AI reads up to 20 pages, up to 2 levels deep from your homepage. - Only one analysis can run per brand at a time. - See [Add a brand](/docs/brand-brain/add-a-brand) for the website address rules. ## When something goes wrong If a brand comes out thin or wrong, see [Add a brand](/docs/brand-brain/add-a-brand) for the messages you may see, and [Edit brand sections](/docs/brand-brain/edit-brand-sections) to fix any value by hand. ## Questions ### Why do I need a Brand Brain? You do not need one to use Image, Audio or Motion. With one, those tools use your real logo, colours, tone and claims, so you do not have to explain your brand in every prompt. ### Does it cost credits to build? No. Analyzing and editing a Brand Brain are free. ### Will it read my whole website? No. It reads only the pages that describe your business, up to the page limit above. It skips blogs, legal pages, careers and login pages. ### Can I change what it found? Yes. Every section can be edited. Values you edit yourself are kept when the site is analyzed again. ### What if my site blocks crawlers? Infinall AI respects the site's robots rules. If a site blocks it, you see a message saying so. See Add a brand for the exact messages. ### Do my teammates see my brands? Yes, teammates in the same workspace see the same brands. A brand you add in another workspace stays separate.