# Best time to post See which days and hours got the most engagement on your account, and when your messages arrive, so you can pick better times to post. Source: https://infinall.ai/docs/distribution/best-time-to-post Last checked: 2026-10-26 ## What it is Two small charts help you choose when to post. **Best time to post** shows which days and hours your posts got the most engagement. **Busiest hours** shows when your direct messages arrive. ## Who can use it Both charts are open to Free and Pro accounts. They need a connected account with some history. Without one, the Analytics screen asks you to connect an account first. Connecting a new account is Pro, see [Connect social accounts](/docs/distribution/connect-social-accounts). ## Cost Free, no credits. ## Where to find it - **Best time to post:** open **Distribution > Analytics**, then the **Posts** tab. Scroll to the card called **Best time to post**. - **Busiest hours:** open **Distribution > Analytics**, then the **Messages** tab. ## Buttons and controls ![Analytics on the Posts tab showing the prompt to connect an account before charts appear](/docs/screens/distribution/best-time-to-post.webp) | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | 1 | Posts | The Analytics tab that holds the best time chart. | Both | | 2 | Messages | The Analytics tab that holds the busiest hours chart. | Both | | | All platforms | Shows once an account is connected. Filters the Posts tab to one platform. Connected platforms are listed first. | Both | | | Date range | A group of buttons: **7D**, **15D**, **30D**, **60D**, **90D**, **6M** and **1Y**. | Both | | | Download CSV | Saves the Posts numbers as a file. | Both | | | Refresh | Loads the numbers again. | Both | | | Best time to post | The card with the grid. Its line says "UTC . based on your account history". | Both | | | Best: | A row of up to three green tags, such as "Tue 9am". The number after the dot is the average engagement. | Both | | | Busiest hours | The card with the message grid on the **Messages** tab. Its line says "When messages arrive . UTC". | Both | | 3 | Connect an account to see analytics | Shown instead of the charts when no account is connected. | Both | ## How to find your best time to post 1. Open **Distribution > Analytics**. The **Posts** tab opens first. 2. Pick the platform in **All platforms**, or leave it on all. 3. Scroll to **Best time to post**. 4. Look for the darkest green boxes. Each box is a three hour block on one day. 5. Read the **Best:** tags for your top three slots. 6. Open **Calendar**, click **New post** and pick the date and time in **When**. ## How to see when your messages arrive 1. Open **Distribution > Analytics**. 2. Click the **Messages** tab. 3. Find **Busiest hours**. Darker boxes mean more messages arrived in that block. ## Options explained **Reading the grid.** Days run down the side from Mon to Sun. Hours run across in steps of three hours, from 12am. A darker green box means a higher average engagement for posts made in that block. A grey box means nothing to show. **Time zone.** Both charts are in UTC, not your local time. The calendar uses your brand's time zone, so convert before you schedule. **Where the numbers come from.** The best times are worked out from your own account history. A new account has too little history, so the card says "Not enough posts yet to find a pattern." The same goes for messages: "Not enough messages yet to show a pattern." **Next free slot.** When you add something to the calendar from the Library or Image Studio and leave the date empty, Infinall saves a draft at the next free time slot. It tries 10:00, 13:00 and 18:00 in your brand's time zone, and skips times that already have a post. This does not use your best time chart. ## Limits - The charts use the date range you pick, from 7 days up to a year. - Slots are grouped in three hour blocks. ## When something goes wrong | Message in the app | What it means | What to do | | --- | --- | --- | | Connect an account to see analytics | No account is connected. | Open **Account > Accounts** and connect one. | | Not enough posts yet to find a pattern. | Your account has too little history. | Keep posting and check again later. | | Not enough messages yet to show a pattern. | Not enough messages arrived. | Check again later. | | Could not load analytics. | The numbers did not load. | Click **Refresh**. | ## Questions ### Is this telling me the best time for my audience? It shows when your own past posts did best. It is a guide, not a promise. Try a few of the top slots and compare. ### Why are the times different from my calendar? The charts are in UTC. Your calendar shows your brand's time zone. Add or subtract the difference. ### Can I see best times for one platform? Yes. Pick it in **All platforms** on the **Posts** tab. ### Why is the card empty? Your account has not posted enough yet, or no account is connected.