# Send broadcasts and message sequences Send one direct message to many people with a broadcast, or run a timed drip of messages with a sequence. Everything starts as a draft. Source: https://infinall.ai/docs/distribution/campaigns-and-broadcasts Last checked: 2026-10-26 ## What it is Broadcasts and sequences send direct messages from one of your connected accounts. A **broadcast** is one message to your audience. A **sequence** is a short series of messages with a delay between each step, sent to one contact at a time. Both are created as drafts. Nothing is sent until you click **Send now**, **Schedule** or **Activate**. ## Who can use it Free and Pro accounts both see the **Broadcasts** tab. The code has no plan check on broadcasts or sequences. You need a connected account to create one. Connecting accounts is a Pro feature, so a Free account without a connected account sees the tab but cannot create anything. Accounts that were already connected stay connected. Broadcasts and sequences work with Instagram, Facebook, WhatsApp, Telegram, LinkedIn, X (Twitter), Threads, Reddit and Bluesky in the platform list. Each campaign is tied to one connected account for the brand you have selected. ## Cost Free, no credits. The Broadcasts tab does not show a price and does not ask you to confirm one, and the app code does not take credits when you send. Connected accounts themselves are not free after the first 2: from the next account on, each account uses 300 credits a month. See [Connect your social accounts](/docs/distribution/connect-social-accounts). ## Where to find it Open **Distribution**, then **Account**, then the **Broadcasts** tab. The address is `/distribution/settings?tab=broadcasts`. The other tabs in **Account** are **Accounts**, **Automations** and **Webhooks**. Pick the brand you want in the brand switcher at the top of the left menu first. Campaigns belong to one brand. ## Buttons and controls ![The Broadcasts tab inside Account with the tab bar, the Learn button, the Broadcasts and Sequences switch, the empty list and the New broadcast button](/docs/screens/distribution/campaigns-and-broadcasts.webp) | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | 1 | Accounts | Opens the tab for connecting social and ad accounts. | Both | | 2 | Automations | Opens the tab for automatic replies. See [Automations](/docs/distribution/workflows). | Both | | 3 | Broadcasts | The tab you are on. | Both | | 4 | Webhooks | Opens the tab that sends leads, posts and messages to your other tools. | Both | | 5 | Learn | Opens a short guide with examples: **How to use Campaigns**. Press Escape or **Close** to leave it. | Both | | | Broadcasts (switch) | The switch under the title that shows broadcasts. It sits next to **Sequences**. | Both | | 6 | Sequences | The switch that shows sequences. | Both | | 7 | No broadcasts yet. Create your first one below. | The empty list message. It says **No sequences yet.** on the Sequences switch. | Both | | 8 | New broadcast | Opens the create form. On the Sequences switch it says **New sequence**. | Both | | | Campaign name | Required. A short name for the list. | Both | | | Description | Optional note. | Both | | | Platform | The platform of the message. | Both | | | Connected account | The account that sends the message. | Both | | | Message | The text to send. Required for a broadcast. | Both | | | Send now / schedule | A choice of **Send now** or **Schedule for later**. See the note under Options. | Both | | | Scheduled time (ISO) | A date and time box. See the note under Options. | Both | | | Create broadcast (draft) | Saves the broadcast as a draft. | Both | | | Steps (message + delay between each) | Sequence form only. One row per step, with a message and a delay in minutes. | Both | | | + Add another step | Sequence form only. Adds a step row. | Both | | | Stop the sequence if the contact replies | Sequence form only. Ends the sequence for a contact who answers. | Both | | | Stop if they unsubscribe | Sequence form only. Ends the sequence for a contact who unsubscribes. | Both | | | Create sequence (draft) | Saves the sequence as a draft. | Both | | | Cancel | Closes the create form without saving. | Both | | | Send now | Shows on a draft broadcast. Sends it right away. | Both | | | Schedule | Shows on a draft broadcast. Asks you for a time. | Both | | | Cancel (red) | Shows on a scheduled or active broadcast. Stops it. | Both | | | Activate | Shows on a draft sequence. Starts it. | Both | | | Pause | Shows on an active sequence. Stops it for now. | Both | | | Enroll contact | Shows on a draft, active or paused sequence. Adds one contact. | Both | | | Delete | Asks you to confirm, then removes the broadcast. It does not remove sequences. | Both | ## How to send a broadcast 1. Open **Distribution**, then **Account**, then **Broadcasts**. 2. Choose **New broadcast**. 3. Fill in **Campaign name**. Choose the **Platform** and the **Connected account**. 4. Write the text in **Message**. 5. Choose **Create broadcast (draft)**. A note tells you the broadcast is in draft and nothing was sent. 6. Click the broadcast name in the list to open it. 7. Choose **Send now** to send it, or **Schedule** to send it later. When you choose **Schedule**, your browser asks for a time. Type it as an ISO timestamp, for example `2026-10-20T14:00:00Z`. The time must be in the future. To stop a scheduled broadcast before it goes out, open it and choose **Cancel**. Replies to a broadcast arrive in **Engage**, then **Messages**. See [Reply to messages in the inbox](/docs/distribution/inbox). ## How to run a sequence 1. Open **Distribution**, then **Account**, then **Broadcasts**. 2. Switch to **Sequences**, then choose **New sequence**. 3. Fill in **Campaign name**, **Platform** and **Connected account**. 4. Write a message for each step. The first step row is required. Every row you add needs a message too, or the create fails. 5. Tick **Stop the sequence if the contact replies** if you want it to end when someone answers. 6. Choose **Create sequence (draft)**. 7. Open the sequence in the list and choose **Activate**. 8. Choose **Enroll contact** and enter the contact ID when your browser asks for it. Enroll one contact at a time. See [Contacts](/docs/distribution/contacts). 9. To stop a running sequence, open it and choose **Pause**. Known issue: under **Sequences** the list currently shows the same rows as **Broadcasts**, so a sequence you just created may not appear there. ## Options explained **Broadcast** is a one time message to an audience. Use it for launches, offers, event invitations and price alerts. **Sequence** is a drip of messages for people you picked by hand, such as warm leads. Each step has a delay in minutes after the one before. The step rows start with 60 and 1440 minutes. **Send now / schedule** and **Scheduled time (ISO)** sit in the create form, but the broadcast is always created as a draft. Use **Send now** or **Schedule** on the saved broadcast to send it. **Status** shows in the list as a coloured label: | Status | Meaning | | --- | --- | | draft | Saved. Nothing sent. | | scheduled | Waiting for its time. You can cancel it. | | active | Sending or running. | | paused | A sequence you paused. | | completed | Finished. | | cancelled | You stopped it. | | failed | It could not run. | **Guardrails:** every campaign starts as a draft, sending is always an explicit click, sequences can be paused and scheduled broadcasts can be cancelled. ## Limits - Campaign name: up to 120 characters. - Broadcast message: up to 3,000 characters. - A sequence has up to 12 steps. - A step delay is between 5 and 43,200 minutes. - Each campaign uses one connected account for the selected brand. - No lookalike or retargeting audiences. You message people you choose. - On a team, Viewer and Commenter roles can look but cannot change anything. ## When something goes wrong | Message in the app | What it means | What to do | | --- | --- | --- | | Campaigns need a connected account for this brand. Connect one in Accounts first. | The brand has no connected account that can send. | Connect an account in the **Accounts** tab, then try again. This needs Pro. | | A broadcast needs a name. | The name box is empty. | Fill in **Campaign name**. | | A broadcast needs a message or at least one attachment. | The message box is empty. | Write the text in **Message**. | | A sequence needs a name. | The name box is empty. | Fill in **Campaign name**. | | Each step needs a message or an attachment. | One step row has no text. | Fill in every step row. | | Step delay must be 5-43200 minutes. | A delay is outside the allowed range. | Use a delay inside the limits above. | | scheduledAt must be a future ISO timestamp. | The schedule time is not valid or is in the past. | Choose **Schedule** again and type a future time like `2026-10-20T14:00:00Z`. | | Campaign not found | The campaign is gone or belongs to another brand. | Switch to the right brand and reload the page. | | Failed to create campaign | The action did not go through and the server gave no detail. This text also shows when a send, schedule, cancel, activate, pause or enroll fails. | Try again. If it keeps failing, check that the account is still connected. | | Failed to delete campaign | The delete did not go through. | Try again. | ## Questions ### Does a broadcast send as soon as I create it? No. It is saved as a draft. It only goes out when you open it and choose **Send now**, or at the time you set with **Schedule**. ### Can I pick which contacts get a broadcast? Not in this screen. A broadcast goes to the audience of the connected account you choose. For hand picked contacts, use a sequence and enroll them one at a time. ### How do I stop a sequence when someone replies? Tick **Stop the sequence if the contact replies** when you create it. You can also open the sequence and choose **Pause** after you take over the chat in **Messages**. ### Why does my new sequence not show in the list? The **Sequences** list currently reads the same list as **Broadcasts**, so a new sequence may not appear. It is still created as a draft and nothing is sent until it is activated. ### Can I send pictures or files in a broadcast? The create form only has a text box. Write your message in **Message**. ### Do broadcasts cost credits? The Broadcasts tab does not charge or show credits. Credits apply to connected accounts after the free ones. See [Settings and questions](/docs/distribution/settings-and-questions). ### How do I reply to someone who answers a broadcast? Open **Engage**, then **Messages**. Replies land there like any other direct message.