# Glossary

Plain meanings for the words Infinall uses: Brand Brain, credit, Studio, canvas, node, Motion, Ad Spy, Library, Social Hub and more.

Source: https://infinall.ai/docs/help/glossary
Last checked: 2026-10-26

## What it is

A short dictionary of the words you see in Infinall. Each meaning is in plain English, with a link to the page that explains it in full. Terms are in alphabetical order.

## Who can use it

Everyone. Whether a feature is for Free or Pro is on its own page, and in [Free vs Pro](/docs/credits/free-vs-pro).

## Cost

Free, no credits.

## Where to find it

You are here. Press Ctrl+F (Cmd+F on a Mac) and type the word you are looking for.

## The terms

| Term | What it means | Read more |
| --- | --- | --- |
| Account menu | The menu that opens from your picture and name at the top right or bottom of the sidebar. It holds Credits, Billing, Settings, Support, Report a bug and Log out. | [Learn more](/docs/getting-started/sidebar) |
| Ad account | The account at an ad platform, such as Meta Ads or Google Ads, where your ads live and your ad spend is billed. It is different from a social profile. | [Learn more](/docs/distribution/ad-accounts) |
| Ad Spy | Search for the ads other brands run on Meta, Google and LinkedIn. You can save an ad or recreate it as your own. TikTok and X say **Coming soon**. | [Learn more](/docs/ad-spy/search-ads) |
| Artifact | A document, slide deck, web page or chart that Chat makes and opens in a panel next to the chat. You can edit it, see what changed and export it. The **Artifacts** library lists them all. | [Learn more](/docs/chat/artifacts) |
| Aspect ratio | The shape of a picture or video, such as 1:1 (square), 9:16 (tall) or 16:9 (wide). You choose it before you make something. | [Learn more](/docs/image/sizes-and-aspect-ratios) |
| Auto | A choice that lets Infinall AI decide for you. In Chat, **Auto** picks who answers. In Image and Video it can pick the shape or the length from your prompt. | [Learn more](/docs/chat/auto-and-quality) |
| Avatar | Your face and your voice saved together, so a presenter that looks and sounds like you can say your lines in a video. | [Learn more](/docs/video/avatars) |
| Batch edit | One change applied to many images at once. Select two or more images on the canvas to see it. | [Learn more](/docs/image/number-of-images) |
| Boost | Pay to show a post you already published to more people. You choose a goal, a daily budget and the number of days. | [Learn more](/docs/distribution/boost-a-post) |
| Brand Brain | A saved profile of your brand, built from your website: logo, colours, fonts, voice, products, pricing, customers and competitors. Every tool can use it so you do not describe your brand each time. | [Learn more](/docs/brand-brain/what-is-brand-brain) |
| Brand chip | The small button in each prompt box where you pick which brand Infinall AI should use. | [Learn more](/docs/brand-brain/use-your-brand) |
| Broadcast | One direct message sent to your audience from a connected account. A **sequence** is a short series of messages with a delay between each step. | [Learn more](/docs/distribution/campaigns-and-broadcasts) |
| Calendar | The place in the Social Hub where every post lives, from first idea to published. Platforms with a connected account post by themselves. The rest stay a reminder. | [Learn more](/docs/distribution/calendar-and-posts) |
| Campaign | A project type that appears in the Projects list. Campaign docs are coming soon. | [Learn more](/docs/studio/projects) |
| Canvas | The big board where everything you make in Image, Audio, Motion and Video appears. You can pan, zoom, select and move items on it. | [Learn more](/docs/studio/canvas) |
| Chairman | In Model Council, the reviewer who writes the final answer after the others have answered and reviewed each other. | [Learn more](/docs/chat/model-council) |
| Chat | Infinall Chat is where you ask questions, write copy, plan work and research topics. It is a full screen, and it is also the panel next to the canvas in a project. | [Learn more](/docs/chat/ask-a-question) |
| Chat panel | The panel on the right of the canvas where you type what you want. Results land on the canvas. It also holds the conversation for the project. | [Learn more](/docs/studio/chat-panel) |
| Clone | In Library, copy a Discover image into an Image project as a reference so you can make your own version. It works for images only. In Audio, a cloned voice is a new voice made from a recording. | [Learn more](/docs/library/clone-into-image-or-video) |
| Connector | A link from Chat to another tool you use. You manage connectors under Customize in Chat and in Settings. | [Learn more](/docs/chat/memory-skills-and-connectors) |
| Credit | What you spend to make things. One credit is worth one US cent. You see the exact price before you confirm. | [Learn more](/docs/credits/what-is-a-credit) |
| Credit pack | A one time purchase that adds credits to your balance. Only Pro accounts can buy one, and the credits never expire. | [Learn more](/docs/credits/credit-packs) |
| Customize | The part of Chat where you shape how it works: **Memory**, **Skills** and **Connectors**. | [Learn more](/docs/chat/memory-skills-and-connectors) |
| Discover | The collection of real ad and design images and videos in Library. You search it, filter it and open any item full size. | [Learn more](/docs/library/browse-real-ads) |
| Distribution | The name of the Social Hub in the sidebar. See Social Hub. | [Learn more](/docs/distribution/social-hub-overview) |
| Dub | In Audio, turn a recording into speech in another language. A file to dub is charged by its length. | [Learn more](/docs/audio/captions-and-transcription) |
| Enhance | An image tool that sharpens a picture, reduces noise and can make it 2 or 4 times bigger. | [Learn more](/docs/image/upscale) |
| Folder | A place in Library to keep ads and images. The **Saved** tab lists your folders. | [Learn more](/docs/library/save-and-organise) |
| Format (video) | The kind of video Infinall makes, such as an ad, a product demo or a talking presenter. Leave it on **auto** and your brief decides. | [Learn more](/docs/video/video-formats) |
| Free and Pro | The two plans. Every account starts on Free. Pro gives more credits each month, credit packs and the features the app locks on Free. | [Learn more](/docs/credits/free-vs-pro) |
| Generations | The setting in **Image settings** that decides how many images one prompt makes. | [Learn more](/docs/image/number-of-images) |
| Hide | Takes a brand off your Brand Brain list without deleting it. You can restore it at any time. | [Learn more](/docs/brand-brain/hide-and-delete) |
| Home | The first screen after you sign in: a row of mode tabs and one prompt box. | [Learn more](/docs/getting-started/home-screen) |
| Inbox | The **Messages** tab in the Social Hub. It shows direct messages sent to your connected accounts, so you can reply without leaving Infinall. | [Learn more](/docs/distribution/inbox) |
| Infinall AI | The name the app uses for its own AI. You never pick an engine. You pick a mode and a quality level. | [Learn more](/docs/getting-started/what-is-infinall) |
| Lead form | A form people fill in on your ad without leaving Facebook, Instagram or LinkedIn. | [Learn more](/docs/distribution/lead-forms) |
| Library | Real ads to browse, save and clone. It has **Discover**, **Saved** and **My creations**. | [Learn more](/docs/library/browse-real-ads) |
| Memory | What Infinall AI remembers about you and your business in Chat. You can view and edit it in Customize. | [Learn more](/docs/chat/memory-skills-and-connectors) |
| Mode | The kind of thing you are making: Image, Audio, Motion, Video or Chat. You pick it with the tabs on Home. | [Learn more](/docs/getting-started/home-screen) |
| Model Council | A Chat choice where several reviewers answer the same question, review each other without seeing who wrote what, and one chairman writes the final answer. | [Learn more](/docs/chat/model-council) |
| Motion | Motion turns a few lines of text into a short animated video. You describe scenes, words on screen and timing, and export an MP4. | [Learn more](/docs/motion/what-is-motion) |
| My creations | The tab in Library that lists the images, videos and audio you made in Infinall. | [Learn more](/docs/library/save-and-organise) |
| Node | An item on the canvas, such as an image, a video or an audio take. The canvas shows each edit next to the one it came from. | [Learn more](/docs/studio/canvas) |
| Owner | The person who runs the account. Billing, credit packs and referrals show for the Owner. On a team, work started by teammates uses the Owner's balance. | [Learn more](/docs/credits/credit-balance) |
| Pin | A comment you drop on an image with the **Comment** tool. Each pin with a note becomes one edit. | [Learn more](/docs/studio/comments) |
| Price chip | The small price tag next to an action such as **Apply**. It shows what the action will cost before you confirm. | [Learn more](/docs/credits/price-before-you-confirm) |
| Pro credits | Credits that come with the Pro plan. Unused Pro credits roll over to the next month. Free credits do not. | [Learn more](/docs/credits/credit-balance) |
| Projects | The screen that lists your work in one place: campaigns, Studio projects and AI Editor projects. | [Learn more](/docs/studio/projects) |
| Quality level | How much work goes into a result. Images use Low, Medium and High. Motion uses Standard, Pro and Max. | [Learn more](/docs/image/quality-levels) |
| Reference | A picture shown to Infinall AI to guide a new image or an edit. It does not land on the canvas. An import, by contrast, puts a picture on the canvas. | [Learn more](/docs/image/references-and-uploads) |
| Research | A long Chat job that plans the question, searches the web in rounds, reads many pages and writes a cited report. Levels are Quick, Deep and Max. | [Learn more](/docs/chat/research) |
| Review link | A link that lets a reviewer read shared posts, leave comments and mark each as approved or needing changes. | [Learn more](/docs/studio/share-and-review) |
| Sequence | A short series of direct messages with a delay between each step, sent to one contact at a time. See Broadcast. | [Learn more](/docs/distribution/campaigns-and-broadcasts) |
| Skill | A reusable set of instructions you can use in Chat. Type / to pick one. | [Learn more](/docs/chat/memory-skills-and-connectors) |
| Social Hub | The place to schedule posts, reply to messages and comments, run paid ads and see results. It is named **Distribution** in the sidebar. | [Learn more](/docs/distribution/social-hub-overview) |
| Social profile | An account like your Instagram, Facebook page or LinkedIn page. Once connected, Infinall can publish to it and read its messages and results. | [Learn more](/docs/distribution/connect-social-accounts) |
| Statement | A download of your credit activity as a PDF or CSV file, from **Settings > Credits**. | [Learn more](/docs/credits/credit-balance) |
| Storyboard | In Video, the list of scenes with the line spoken in each one. You can edit the lines and approve the script before you see a price. | [Learn more](/docs/video/storyboard) |
| Studio | The workspace where Image, Audio, Motion and Video projects open. A Studio project opens on the canvas, with the chat panel next to it. | [Learn more](/docs/studio/projects) |
| Take | One result of an audio request. Each take lands on your canvas as a player you can play, download and reuse. | [Learn more](/docs/audio/make-a-voiceover) |
| Top up | Add credits with a credit pack. The **Top up** button is on the credits card for the Owner on Pro. | [Learn more](/docs/credits/credit-packs) |
| Variations | Alternatives of an image you already have. | [Learn more](/docs/image/number-of-images) |
| Version | Every edit makes a new image and keeps the old one. You can make any older version the newest again for free. | [Learn more](/docs/studio/versions) |
| Voice typing | The microphone button in prompt boxes. Talk and the words are typed for you. It uses credits. | [Learn more](/docs/chat/ask-a-question) |
| Workspace | A separate space for one set of work. You switch with **Switch workspace** under the logo in the sidebar. | [Learn more](/docs/getting-started/sidebar) |

## Questions

### What is the difference between a project, a Studio project and a campaign?

**Projects** is the screen that lists everything. A **Studio** project is one made on the canvas in Image, Audio, Motion or Video. A campaign is another project type. Campaign docs are coming soon.

### What is the difference between a reference and an import?

A reference guides Infinall AI and stays out of your canvas. An import puts a picture on the canvas as a new item you can edit. See [References and uploads](/docs/image/references-and-uploads).

### What is the difference between Distribution and the Social Hub?

They are the same place. The sidebar calls it **Distribution** and the pages call it the Social Hub.

### What does "Infinall AI" mean?

It is the name of the AI you talk to. You do not pick an engine. You pick a mode, a quality level and, in Chat, **Auto** or **Model Council**.

### Where do I see how many credits I have?

On the credits card in the sidebar, and in **Settings > Credits**. See [Your credit balance](/docs/credits/credit-balance).