# Video formats Pick a video format or leave it on Auto. Each format shapes the look, the pacing and what it needs from you. Source: https://infinall.ai/docs/video/video-formats Last checked: 2026-10-26 ## What it is A format tells Infinall what kind of video to make: an ad, a product demo, a talking presenter, an explainer and more. Leave it on **auto** and the format is chosen from your brief. ## Who can use it Video is part of the Pro plan. Free accounts see an upgrade prompt. Every format is open to every Pro account. ## Cost Uses credits. You see the exact price before you confirm. Formats built from your own files, such as **text-motion** and **slideshow**, are put together without generated footage. ## Where to find it In the video composer, press the format button. It reads **Video format:** and the current format. You can also type **/** at the start of your brief to open a short list. ## Buttons and controls | # | Name in the app | What it does | Plan | | --- | --- | --- | --- | | 1 | Search formats, e.g. ad, presenter, handheld | The search box at the top of the gallery. It matches format names, group names and descriptions. | Pro | | 2 | Close | Closes the gallery. Esc does the same. | Pro | | 3 | (format cards) | Each card shows the format name, its default length and shape when it has one, and a short description. Press a card to choose it. | Pro | | | Video formats | The small list that opens when your brief starts with **/**. Use the arrow keys and Enter to pick, Esc to close. | Pro | | | Close video formats | The **x** on that small list. | Pro | The gallery says "Choose a video format" and counts the matches as "N of M". If nothing matches it says "No format matches" and your search. ## How to choose a format 1. In the composer, press **Video format**. 2. Look through the groups, or type in **Search formats**. 3. Press a card. The gallery closes and the format button shows your choice. To use the short list instead, type **/** at the start of your brief, move to a format and press Enter. The **/** and the format name are taken out of your brief for you. ## Options explained There are 31 formats in six groups, plus **auto**. **Automatic** - **auto**: picks the best matching format from your brief. If your brief gives no clue, it makes a cinematic video. **Ad and performance** - **short-ad**: punchy product footage with room for text on top. Starts at 15 seconds. - **story-ad**: a vertical story that follows one relatable person. Always 9:16. Starts at 15 seconds. - **retargeting**: familiar product footage that leads with your offer or answers an objection. Starts at 20 seconds. - **hook**: one high energy opening moment. Must be 3 to 5 seconds, and is one scene. Starts at 5 seconds. - **comparison**: two options compared one after the other or side by side. Starts at 20 seconds. **Product and demo** - **demo**: a walkthrough of your product on screen. Needs a source video. - **tutorial**: step by step screen capture with numbered steps. Needs a source video. - **showcase**: premium hero footage of your product. - **unboxing**: a reveal of the product and what it does. - **before-after**: matched footage of the before and the after. **Character and presenter** - **avatar**: a presenter speaking straight to the camera. Works with your own [avatar](/docs/video/avatars). - **live-action**: real world scenes with people and places. - **ugc**: handheld, phone style footage with a casual demo. - **testimonial**: a seated customer interview with extra footage over it. - **interview**: one person answering questions off camera. One visible speaker only. - **documentary**: observational footage with a slower pace. **Style and motion** - **animate**: flat 2D animation with shapes and icons. - **whiteboard**: a hand drawn whiteboard animation. - **text-motion**: your exact words animated as the whole video. Needs readable words in your brief. - **cinematic**: filmic scenes with dramatic light. - **slideshow**: your own images in sequence with motion. Needs one or more source images. **Explanation and education** - **explanation**: explainer animation with simple diagrams. - **explainer-short**: a short, vertical explainer. Must be 30 seconds or less. - **faq**: question and answer cards with supporting visuals. - **case-study**: a customer story with the problem and the result. - **pitch**: slide style visuals for an investor or client pitch. **Clone and transform** - **clone**: recreates the structure and pacing of a video you supply, with newly made footage. Needs a source video. - **style-reference**: new content in the palette, grade and framing of a video you supply. Needs a source video. - **repurpose**: cuts a long video you supply into a shorter one for a new place. Needs a source video. - **translate**: keeps your video and swaps the narration language. Needs a source video and a translated narration recording. - **remix**: restructures your source footage with a new angle and pacing. Needs a source video. **Formats that need a file.** If a format needs a source video or images, a message under the composer tells you, and **Create video** stays off until you add one. ## Limits - A hook is one scene and 3 to 5 seconds. - A short explainer is 30 seconds or less. - A story ad is always 9:16. - You can attach up to 10 files to one video. ## When something goes wrong | Message in the app | What it means | What to do | | --- | --- | --- | | No format matches (your search). | Nothing in the gallery fits your search. | Clear the search or try a broader word. | | No video format matches (your search). | Nothing in the short list fits. | Keep typing, or press Esc and use the gallery. | | Unknown video command: /(name) | The format name after **/** does not exist. | Pick a format from the list. | | A hook must be 3 to 5 seconds. | The length is outside what a hook allows. | Set a length in range. | | Short explainers must be 30 seconds or less. | The length is too long for this format. | Shorten it, or use **explanation**. | | Story ads use full-screen 9:16 portrait. Select Auto or 9:16, or choose a different video type. | A story ad needs a tall shape. | Set the shape to Auto or 9:16. | | Text-motion requires visible words. Choose a different format for a no-text video. | Your brief asked for no text. | Pick another format. | ## Questions ### Which format should I pick? If you are not sure, leave it on **auto**. Your brief decides. To control it, pick the one that matches the job: **short-ad** for an ad, **ugc** for a casual phone style video, **avatar** for a presenter, **explanation** for a how it works video. ### Do I need to know the format names? No. The gallery describes each one, and you can search by what you want, such as "presenter". ### Can I change the format later? Not on a finished video. Make a new video with the format you want. ### Which formats use no generated footage? **text-motion** and **slideshow** are put together from your words and your images. ### Is there a sample for each format? The app does not show a sample clip in the gallery. Each card shows a short description, and its default length and shape when it has one.