A motion ad brief your editor can actually shoot from.
Not a mood board. Not a vague idea. A structured, scene-by-scene motion ad direction — with timing, voiceover script, on-screen copy, and end card specified per beat. Grounded in your Brand Brain and the approved campaign strategy.
Every part of the brief is specified.
Scene beats
Each scene has a role — Hook, Problem, Product moment, Proof, CTA. Timing is specified per beat.
Voiceover script
Line-by-line script synced to scene timing. Emotion and pacing are noted per line.
On-screen copy
Text overlays per scene — what appears on screen, when it appears, and how long it holds.
End card specification
CTA text, visual, and timing for the final frame. Sized for the platform.
Brand motion built in
Your brand colours, typography, and visual tone are carried through every scene direction.
Platform-correct format
LinkedIn 1920×1080. Meta 1080×1080 or 1080×1920. Duration matched to platform rules.
Three motion directions to choose from.
Cinematic product
Product UI in motion, smooth transitions, professional grade. Works on LinkedIn.
Motion graphics
Text-forward, GSAP-style animation. Data, claims, and value props in motion. Works on all platforms.
Documentary / talking head
Presenter speaking directly to camera, b-roll cuts, natural pacing. Works on Meta Reels and YouTube.
How the brief works.
Why a script instead of a finished video?
A structured script is more useful than a finished video you can't edit. Your video editor, a freelancer, or your motion team can pick it up and execute it exactly. If you change the hook or the CTA, you change two lines — not the whole render.
Can I use it with my own animator or production team?
Yes. The brief is written so any video editor can follow it. There are no tool-specific formats, no software requirements, and no proprietary output. It is a production document.
Can Infinall generate the motion itself?
Infinall can produce the motion ad script and direction. For full automated animation, see the Live-Action video feature, which adds AI presenters and rendered output.
How is this different from writing a brief yourself?
Writing a motion brief from scratch takes 2–3 hours if you know what you're doing. Infinall produces one in minutes, grounded in competitor intelligence and the approved campaign strategy — not a blank template.
Stop handing your video team a mood board.
Generate a structured motion brief from your Brand Brain. 1,000 free credits, no card needed.
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