Guides
Marketing guides, one step at a time
Step-by-step guides to running LinkedIn, Meta, Google, and TikTok campaigns for SaaS, online stores, apps, and courses, without an agency or a full marketing team.
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20 step-by-step guides. Pick a topic to see its guides.
8 guides
Run campaigns channel by channel
Set up, launch and scale ads on Meta, Google, LinkedIn and TikTok for SaaS, online stores and apps.
- How to run Meta ads for SaaSPlan Meta ads for SaaS with a clear offer, reliable conversion tracking, useful creative and a lead quality review before increasing spend.
- How to Run Meta Ads for an Online StorePlan Meta ads for an online store with a working purchase event, a catalog feed, product creative and a margin check before you raise spend.
- How to Run Google Ads for SaaSA step-by-step guide to running Google Search and Display ads for SaaS products. Keywords, bidding, ad copy, and optimization.
- How to Run LinkedIn Ads for SaaSA guide to LinkedIn advertising for B2B SaaS. Targeting by job title, company size, and industry. Higher CPCs, higher intent.
- How to run TikTok adsPlan TikTok ads with a defined conversion, working tracking, deliberate campaign settings, a spending limit and creative you review before you publish.
- How to Run App Install CampaignsA guide to app install campaigns: App Campaigns, MMP attribution, a store listing that holds the click, and optimising to a real in-app event.
- How to Scale SaaS Paid AdsHow to scale a working SaaS ad campaign without breaking it. Budget scaling, audience expansion, and creative rotation tactics.
- How to Scale Store Ad SpendScale store ad spend against margin and inventory, expect return to fall as spend rises, and treat creative supply as the real ceiling on growth.
4 guides
Measure what a customer really costs
Track ad performance against your own numbers, then bring down CAC and CPA.
- How to Track SaaS Ad PerformanceWhich metrics matter for SaaS ads and how to track them. CPC, CPL, CPA, ROAS, and connecting ad spend to revenue.
- How to Track Ecommerce Ad PerformanceTrack ecommerce ad performance through revenue, purchase value and average order value. Compare platform reports with your store sales each week.
- How to Lower CAC for SaaSPractical tactics to reduce your customer acquisition cost: better targeting, stronger creative, retargeting, and landing page optimization.
- How to Lower CPA for an Online StoreLower ecommerce CPA by working out the return your margin needs, fixing the offer, avoiding the discounting trap and knowing what a repeat order is worth.
4 guides
Know who you sell to, then write for them
Find your ideal customer or course audience and write ad copy that speaks to them.
- How to Find Your SaaS ICPA practical framework for identifying your Ideal Customer Profile when you have limited data. For early-stage SaaS founders.
- How to Find Your Course AudienceFind your course audience by learning goal and starting skill level, then test demand through search, community questions and pre-sale interest.
- How to Write SaaS Ad Copy That ConvertsLearn how to write ad copy for SaaS products, hooks, body copy, CTAs for Meta, Google, and LinkedIn. Written for founders, not copywriters.
- How to write ecommerce ad copyWrite ecommerce ad copy that leads with the offer, answers shipping, returns and sizing doubts, and matches the product page waiting behind the click.
4 guides
Hand the repeat work to automation
Automate SaaS and store marketing, work with an AI agent, and get found in AI search.
- How to Automate SaaS Marketing in 2026A practical guide to automating your SaaS marketing with AI, from research and strategy to ad copy and creatives. Built for solo founders.
- How to Automate Store MarketingAutomate store marketing around real order events like abandoned carts and back in stock, fix the offer first, and keep money decisions manual.
- How to Use an AI Agent for SaaS MarketingA practical guide to using AI marketing agents, what they handle, what you control, and how to get the best results from automated campaigns.
- AI SEO Optimization Guide for SaaSHow to optimize your SaaS site for AI search (ChatGPT, Perplexity, Google AI Overviews) and traditional SEO. A practical 2026 guide.
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