Marketing guides, one step at a time
Step-by-step guides to running LinkedIn, Meta, Google, and TikTok campaigns for SaaS, online stores, apps, and courses, without an agency or a full marketing team.
How to run Meta ads for SaaS
Plan Meta ads for SaaS with a clear offer, reliable conversion tracking, useful creative and a lead quality review before increasing spend.
Read the guide →how to automate SaaS marketingHow to Automate SaaS Marketing in 2026
A practical guide to automating your SaaS marketing with AI, from research and strategy to ad copy and creatives. Built for solo founders.
Read the guide →how to write SaaS ad copyHow to Write SaaS Ad Copy That Converts
Learn how to write ad copy for SaaS products, hooks, body copy, CTAs for Meta, Google, and LinkedIn. Written for founders, not copywriters.
Read the guide →how to find your SaaS ICPHow to Find Your SaaS ICP
A practical framework for identifying your Ideal Customer Profile when you have limited data. For early-stage SaaS founders.
Read the guide →meta ads for ecommerceHow to Run Meta Ads for an Online Store
Plan Meta ads for an online store with a working purchase event, a catalog feed, product creative and a margin check before you raise spend.
Read the guide →app install campaignsHow to Run App Install Campaigns
A guide to app install campaigns: App Campaigns, MMP attribution, a store listing that holds the click, and optimising to a real in-app event.
Read the guide →find course audienceHow to Find Your Course Audience
Find your course audience by learning goal and starting skill level, then test demand through search, community questions and pre-sale interest.
Read the guide →lower ecommerce CPAHow to Lower CPA for an Online Store
Lower ecommerce CPA by working out the return your margin needs, fixing the offer, avoiding the discounting trap and knowing what a repeat order is worth.
Read the guide →track ecommerce ad performanceHow to Track Ecommerce Ad Performance
Track ecommerce ad performance through revenue, purchase value and average order value. Compare platform reports with your store sales each week.
Read the guide →ecommerce marketing automationHow to Automate Store Marketing
Automate store marketing around real order events like abandoned carts and back in stock, fix the offer first, and keep money decisions manual.
Read the guide →scale ecommerce ad spendHow to Scale Store Ad Spend
Scale store ad spend against margin and inventory, expect return to fall as spend rises, and treat creative supply as the real ceiling on growth.
Read the guide →how to run Google ads for SaaSHow to Run Google Ads for SaaS
A step-by-step guide to running Google Search and Display ads for SaaS products. Keywords, bidding, ad copy, and optimization.
Read the guide →how to run LinkedIn ads for SaaSHow to Run LinkedIn Ads for SaaS
A guide to LinkedIn advertising for B2B SaaS. Targeting by job title, company size, and industry. Higher CPCs, higher intent.
Read the guide →how to lower CAC for SaaSHow to Lower CAC for SaaS
Practical tactics to reduce your customer acquisition cost: better targeting, stronger creative, retargeting, and landing page optimization.
Read the guide →how to use AI agent for marketingHow to Use an AI Agent for SaaS Marketing
A practical guide to using AI marketing agents, what they handle, what you control, and how to get the best results from automated campaigns.
Read the guide →ai seo optimization guideAI SEO Optimization Guide for SaaS
How to optimize your SaaS site for AI search (ChatGPT, Perplexity, Google AI Overviews) and traditional SEO. A practical 2026 guide.
Read the guide →how to scale SaaS paid adsHow to Scale SaaS Paid Ads
How to scale a working SaaS ad campaign without breaking it. Budget scaling, audience expansion, and creative rotation tactics.
Read the guide →how to track SaaS ad performanceHow to Track SaaS Ad Performance
Which metrics matter for SaaS ads and how to track them. CPC, CPL, CPA, ROAS, and connecting ad spend to revenue.
Read the guide →ecommerce ad copyHow to write ecommerce ad copy
Write ecommerce ad copy that leads with the offer, answers shipping, returns and sizing doubts, and matches the product page waiting behind the click.
Read the guide →tiktok adsHow to run TikTok ads
Plan TikTok ads with a defined conversion, working tracking, deliberate campaign settings, a spending limit and creative you review before you publish.
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