How to White-Label Ad Creative for Clients (Brand Rules, Rights and Delivery)
To white-label ad creative, collect each client's brand rules, produce every asset in the client's identity with none of your tools' branding, confirm you have the rights to every font, image and music track used, run a documented client approval, and deliver clean, correctly named files in the formats each ad platform needs. Infinall AI can draft images, carousels and video for your review in an Approval Queue, and exports are yours to edit and deliver; Infinall does not offer a white-label portal or client-facing login, and you remain responsible for rights and compliance review.
White-labelling creative means the client sees their brand and your agency's service, not the tools behind it. The work is less about hiding tools and more about control: each client's colours, tone and approved claims must be applied consistently, and you must be able to show that everything you deliver is something you are entitled to use. This guide covers the production and delivery steps. Contract wording, disclosure obligations and platform rules vary by country and platform, so confirm them with your own legal adviser and the platforms' documentation. Infinall AI does not provide a white-label client portal, and it does not replace legal review.
How to White-Label Ad Creative for Clients (Brand Rules, Rights and Delivery)
Collect a brand kit and a list of forbidden claims for each client
Ask every client for logo files (vector if possible), exact colour values, fonts and where you may use them, photography style, tone of voice examples, and any phrases they never use. Also request a list of claims that need substantiation or legal approval, such as price promises, performance numbers and comparisons. Store each kit in a dedicated client folder and note the date you received it. Working from a written kit stops creative from drifting between designers and gives you something to point to if the client later disputes a design choice.
Confirm rights to every font, image, music track and AI output you use
Check licences for fonts and stock assets and whether they cover paid advertising and client use. Keep records of where each asset came from. For music, voice and generated images or video, read the terms of the tool you used about commercial use, and check the client's contract for any restrictions or required disclosure. Some ad platforms ask advertisers to label certain AI-generated or altered content, so read the current policy of each platform you deliver for. Infinall AI is not legal advice and does not verify that outputs are free of third-party rights, so build this check into your own process.
Produce the creative inside the client's brand rules
Set up reusable templates per client with their colours, fonts and logo placement locked, then produce several distinct concepts rather than minor variations of one. Use real product shots or screenshots supplied by the client, and keep claims within the approved list. Infinall AI can draft images, carousels and video from the client's product URL and brand details, and with image editing tools you can adjust backgrounds, colour grade and resizing; drafts land in an Approval Queue where you edit, correct and approve before export. Nothing in the export carries your tool's branding for the client to see, but check each file before delivery.
Resize and format for every placement the client will use
List the placements before you design: feed, Stories and Reels (9:16), carousel, display banners, search or video sizes. Produce each in the correct aspect ratio with text inside platform safe zones, and check current specifications in each ad platform's documentation because sizes and limits change. Export in the file types the platform accepts, with sensible file sizes. Build a short checklist for each placement so that nothing is missed when the client launches.
Run a documented approval round with the client
Send the creative in one place with the headline, body text, call to action and destination link shown next to each visual, so the client approves the full ad rather than a picture alone. Ask for approval in writing and keep the version number approved. Limit revision rounds in your contract, and consolidate feedback into a single list before you start changes. Keep the previous versions so you can reproduce what was live when results are reviewed later.
Deliver clean files with consistent names and a hand-over note
Deliver final files in a folder structure the client can use without you: client, campaign, placement, version. Use a naming convention that includes size and version, and include editable source files if the contract says you will. Add a one-page note listing fonts, colours, assets and their licence sources, and the ad copy for each file. Confirm in writing who owns the final files and the source files. Clear delivery reduces support requests and makes it easy for the client to move between agencies or bring work in-house later.
Frequently asked questions
Does Infinall AI offer a white-label option for agencies?
Not as a branded client portal or reseller product. Infinall AI is a tool your team uses: you create drafts, review them in an Approval Queue, then export files and deliver them under your own agency or the client's brand. Exports are yours to edit and send on. If you need client-facing logins or reseller branding, confirm with Infinall before assuming it exists.
Do I have to tell clients that I use AI tools to make their ads?
That depends on your contract, the client's own policies, local rules and the advertising platform's requirements, and these differ. Many agencies state in their agreement which tools and AI-assisted workflows they use, and some platforms require labels on certain AI-generated or altered content. Check current platform policy and get legal advice for your jurisdiction. Infinall AI does not provide legal or compliance advice.
How much does it cost to produce client creative with Infinall AI?
The Free plan is $0 with 1,000 credits/month and 2 users, with Full Campaign in Lite mode (up to 3 image ads and 1 carousel per campaign) and no video generation. Pro is $30/month or $299/year with 3,000 credits/month, 5 users, every image engine, video generation up to 4K and extra credit packs from $10 to $100. One credit is $0.01 of AI compute, and saving, exporting or downloading never uses credits.