Glossary
What Is a Remarketing Funnel?
A remarketing funnel (also called retargeting) is a sequence of ads shown to people who already interacted with your product — visited your site, started signup, or used your free tier — but didn't complete the desired action. It re-engages warm audiences at a lower cost than cold traffic.
Remarketing Funnel explained
Most SaaS visitors don't convert on their first visit. Industry averages show 95–98% of website visitors leave without signing up. A remarketing funnel recaptures that traffic by showing relevant follow-up ads based on what they did (or didn't do) on your site. Typical remarketing segments for SaaS: - Site visitors (saw homepage, didn't sign up): show social proof, case studies, or a different value angle - Signup abandoners (started registration, didn't finish): show urgency or simplify the ask - Free users (signed up but didn't upgrade): show feature comparisons, testimonials from paid users - Churned users (cancelled): show what's new or offer a win-back incentive Why remarketing converts better: - Audience already knows your product (no cold awareness needed) - Familiarity breeds trust (mere exposure effect) - CPMs are lower because the audience pool is smaller and more defined - You can tailor messaging to their exact drop-off point The typical cost difference: cold traffic CAC is 3–5x higher than remarketing CAC for the same product.
Why this matters for SaaS marketing
Infinall's Strategy Agent automatically includes remarketing in every campaign plan. It defines audience segments (visitors, signup abandoners, free users) and assigns different messaging to each. The Script Agent writes copy tailored to each segment's objection. You get a full-funnel campaign — not just cold traffic ads that ignore the 97% who visit and leave.
Frequently asked questions
How long should I retarget someone after they visit?+
Standard windows: 3-day (hottest intent), 7-day, 14-day, and 30-day audiences. Beyond 30 days, intent drops significantly for most SaaS products. Start with 7-day and expand if your traffic volume supports it.
Do I need a minimum traffic volume for remarketing?+
Yes. Meta requires at least 100 people in a custom audience to serve ads. Practically, you need 500–1,000 monthly visitors before remarketing produces meaningful results. Below that, focus on cold traffic first.
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