TikTok Ad Character Counter
Check TikTok ad text and display name lengths before uploading your campaign.
Use TikTok Ad Character Counter
Counts are raw characters: CJK counts as 1 (TikTok counts 2) and edge spaces count; sources checked 2026-10-26. Free, no sign-up. Runs in your browser; nothing you enter is uploaded.
How to use it
Plan ad text within 100 TikTok units and a display name within 20. Applies to Non-Spark Ads and Spark Ads Push.
- Paste your ad caption (Non-Spark Ads or Spark Ads Push).
- Enter the display name on one line.
- Remove any links, { } or display-name emoji.
- Copy each field and confirm the count in TikTok Ads Manager.
How it counts
Normalize line breaks and accents, trim edge ASCII spaces, then count fullwidth CJK as 2 and other characters as 1
Emoji and line breaks count 1 (TikTok does not publish this)
Example
India · Pune Homes site-visit ad
A one-line property ad with a short brand name; both fit with room to spare.
- Ad text
- Studio flats in Pune from ₹32,50,000. Book a free site visit this weekend.
- Display name
- Pune Homes
Questions
Which TikTok captions does the 100-character limit cover?
Non-Spark Ads and Spark Ads Push. It does not cover Spark Ads Pull captions from organic posts.
Do Chinese, Japanese and Korean characters count twice?
Yes. TikTok counts fullwidth characters as 2, so 50 fill the 100-unit caption and 10 fill the 20-unit display name. The counter shows them as 1, so double them yourself.
Do spaces and emoji count?
Interior spaces count; spaces at the very start and end do not, though the counter includes them. Emoji count as 1 each, but TikTok does not publish its emoji rules. Emoji are not allowed in display names.
How long should the display name be?
One line, up to 20 units (10 CJK characters). TikTok recommends 4–10 units (2–5 CJK characters), but longer names within 20 still fit.
Can the caption contain a link or a merge tag?
No. TikTok does not support links or { } in the caption. Remove URLs, including bare domains, and put the destination URL in the landing page setting.
Does four typed lines guarantee the caption stays visible?
No. TikTok shows about four lines before See more, but wrapping depends on the phone. Put the offer and call to action first.
Sources
- TikTok TopView ad specifications (opens in a new tab)
Checked 2026-10-26: 100-character caption limit for Non-Spark Ads and Spark Ads Push.
- TikTok reservation in-feed ad specifications (opens in a new tab)
Checked 2026-10-26: CJK weighting, spaces, links, braces, line and display-name rules.
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