Free marketing tools
Calculators, character counters, image resizers and ad previews. Free, no sign‑up, and they run in your browser.
All tools
56 tools
Calculators
- ROAS CalculatorCalculate ROAS from ad revenue and spend as a multiplier and a percentage.
- Break-even ROAS CalculatorEnter your margin after all variable costs to find the lowest ROAS at which your ads pay for themselves.
- Target ROAS CalculatorCalculate target and break-even ROAS from your gross margin and profit goal.
- CPM CalculatorCalculate CPM, ad spend or impressions from the other two values.
- CPC CalculatorDivide ad spend by clicks to find your average cost per click, in the currency you choose.
- CTR CalculatorCalculate CTR from clicks and impressions, with clear checks for zero impressions and swapped counts.
- CPA CalculatorCalculate CPA (cost per acquisition) from ad spend and conversions.
- Break-even CPA CalculatorFind your break-even CPA: the most you can pay in ads for one order before the sale loses money.
- CPL CalculatorDivide ad spend by leads to see your cost per lead (CPL) for any campaign.
- CPV CalculatorCalculate cost per view (CPV) and cost per 1,000 views for video ads from your ad spend and views.
- CPI CalculatorDivide app ad spend by attributed installs to find your CPI (cost per install).
- CAC CalculatorCalculate customer acquisition cost (CAC) from total sales and marketing costs or a cost breakdown.
- LTV CalculatorEstimate customer lifetime value (LTV) as gross profit from repeat orders or monthly subscriptions.
- LTV:CAC Ratio CalculatorCalculate your LTV:CAC ratio to compare lifetime gross profit per customer with acquisition cost.
- CAC Payback CalculatorCalculate how many months of gross profit it takes to earn back CAC, with an optional churn check.
- MER CalculatorDivide total revenue by total ad spend across every channel to calculate your marketing efficiency ratio (MER).
- Marketing ROI CalculatorCalculate marketing ROI and net gain or loss from campaign cost and gross profit, or revenue and margin.
- Ad Budget CalculatorWork back from a revenue goal to the orders, clicks and ad spend you need using AOV, conversion rate and CPC.
- Conversion Rate CalculatorCalculate conversion rate from conversions and visitors.
- AOV CalculatorDivide revenue by orders to find your average order value (AOV).
- Ad Profit CalculatorWork out profit after ad spend from orders, order value and gross margin, so a good ROAS does not hide a loss.
- Ad Frequency CalculatorDivide impressions by reach to see your ad frequency: how many times, on average, each person saw your ad.
- Engagement Rate CalculatorWork out engagement rate as engagements ÷ impressions or ÷ followers, with the formula and worked examples.
- Ad Revenue Forecast CalculatorForecast ad revenue, clicks, orders and ROAS from ad spend, CPC, conversion rate and average order value.
- A/B Test Significance CalculatorCompare visitors and conversions for A and B to get the p-value, lift and whether the A/B test result is significant.
- Aspect Ratio CalculatorEnter any two of width, height and aspect ratio to get the third, such as 1920 × 1080 to 16:9.
Character counters
- Google Ads Character CounterCheck Google Ads headlines, descriptions and display paths against 30, 90 and 15-character limits.
- Instagram Caption Character CounterCount Instagram caption characters and hashtags against the 2,200-character limit, including emoji and line breaks.
- LinkedIn Ad Character CounterCount LinkedIn ad intro text, headlines and descriptions against the recommended lengths, with emoji and ₹ counted correctly.
- TikTok Ad Character CounterCheck TikTok ad text and display name lengths before uploading your campaign.
- X Post Character CounterCheck a standard X post against 280 weighted characters, where links count 23 and emoji and ₹ count 2.
- YouTube Title Character CounterCheck your YouTube title against the 100-character limit and your description against 5,000 characters.
- Pinterest Pin Character CounterCount Pinterest Pin title, description and text box characters against the 100, 800 and 250 limits.
Image tools
- Facebook Ad Image ResizerResize one photo into Facebook ad images at Meta's 1:1, 4:5, 1.91:1 and 9:16 ratios and keep your product in frame.
- Instagram Post ResizerResize your Instagram post to a 1080 × 1080 square or 1080 × 1350 portrait, cropped or with the whole photo kept.
- Instagram Story ResizerCrop or fit a photo into a 9:16 Instagram Story image and keep your product in frame.
- Instagram Reels ResizerResize a photo or video still into a 9:16 Instagram Reel cover and preview the square feed crop.
- TikTok Ad ResizerResize an image for TikTok carousel ads to 1200x628, 640x640 and 720x1280 as JPG or PNG.
- LinkedIn Ad Image ResizerResize images for all 5 LinkedIn ad sizes, save JPG or PNG files and check the 5 MB limit.
- Pinterest Pin ResizerResize any photo or graphic to a 1000 × 1500 Pinterest Pin, cropped to fill or fitted whole, and download a JPG or PNG.
- Google Display Ad ResizerTurn one image into all 20 Google Display ad sizes, compressed for the 150 KB limit, in one zip.
- YouTube Thumbnail ResizerResize an image to YouTube thumbnail size: 16:9, up to 3840 × 2160, at least 640 px wide, as JPG or PNG within 2 MB.
- X Image ResizerResize images for X (Twitter) website cards at 1200 × 628 and 1200 × 1200 by cropping or fitting.
- All-in-One Ad ResizerResize an ad image for social media and display banners with 40 editable presets in the All-in-One Ad Resizer.
- Instagram Safe Zone CheckerUse the Instagram Safe Zone Checker to review space around text and logos in Stories and Reels.
- TikTok Safe Zone CheckerCheck a 9:16 TikTok ad still against a conservative safe-zone guide so text and logos stay clear of the interface.
- Ad Image CompressorCompress an ad image to Google Display's 150 KB limit, YouTube's 2 MB limit or your own target size.
Ad previews
- TikTok Ad MockupPreview a TikTok in-feed ad with your image, display name, caption and button, and see where See more cuts the caption.
- Pinterest Pin MockupPreview your Pinterest pin image and title, check them against Pinterest guidance and download a PNG mockup.
- YouTube Ad MockupPreview a YouTube in-feed video ad with a 16:9 thumbnail, a 2 × 40-character headline and a 2 × 35-character description.
- Google Search Ad PreviewPreview your Google search ad on mobile and desktop, check headline and description limits, and download a PNG.
- Google Display Ad MockupPreview your Google display ad copy and image in 20 sizes, check cropping and text length, and download a PNG mockup.
Links & QR codes
Copy checkers
Turn a product URL into a full ad campaign.
Infinall writes the ads, sizes the creative and plans the budget. 1,000 free credits, no card.