Ad Policy Word Checker
Check ad copy for phrases Meta, Google and TikTok policies may flag, with suggested edits and policy links.
Use Ad Policy Word Checker
Phrase matches can miss issues or flag harmless copy, so check the linked policies before publishing; only the platform can approve an ad. Free, no sign-up. Runs in your browser; nothing you enter is uploaded.
How to use it
Paste your ad to review flagged phrases and suggested edits.
- Choose the platforms where your ad will run.
- Paste the full ad in English, including the headline and description.
- Review flagged phrases and open the policy links to check the context.
- Edit the copy and check it again.
Example
Fund campaign, India (₹)
A Mumbai fund ad promises guaranteed, risk-free returns.
- Platforms
- Meta, Google and TikTok
- Ad text
- Turn ₹1,00,000 into ₹1,25,000 in 12 months. Guaranteed returns, risk-free!
Questions
Why did “get rich flavour” get flagged?
The checks match words, not meaning, so a coffee ad can match TikTok’s get-rich rule; check the context.
Which Facebook phrases are checked?
Checks cover personal attributes, cure claims, timed weight results and guaranteed investment returns; Meta clickbait matches use link-post distribution guidance, not an ad ban.
Are the thresholds official?
No; Infinall sets these cutoffs, not the platforms: over 70% capitals among 8+ cased letters or 2+ all-caps words of 4+ letters, over 3 exclamation marks, and 10–15 digit phone numbers.
What can this checker miss?
Images, video, landing pages, targeting, licences, rephrased claims and phone numbers written in words; English phrase checks may also be skipped for other languages.
How are phrases checked?
Fixed phrase and formatting rules find matches; they do not assess the full meaning of an ad.
Sources
- Meta: Personal attributes (opens in a new tab)
Last checked: 26 Oct 2026.
- Meta: Health and wellness (opens in a new tab)
Last checked: 26 Oct 2026.
- Meta: Prohibited commercial practices (opens in a new tab)
Last checked: 26 Oct 2026.
- Meta: Clickbait links (distribution guidance) (opens in a new tab)
Last checked: 26 Oct 2026.
- Google: Unreliable claims (opens in a new tab)
Last checked: 26 Oct 2026.
- Google: Clickbait and misrepresentation (opens in a new tab)
Last checked: 26 Oct 2026.
- Google: Editorial (opens in a new tab)
Last checked: 26 Oct 2026.
- TikTok: Misleading and false content (opens in a new tab)
Last checked: 26 Oct 2026.
- TikTok: Deceptive practices (opens in a new tab)
Last checked: 26 Oct 2026.
- TikTok: Ad format and functionality (opens in a new tab)
Last checked: 26 Oct 2026.
- TikTok: Reservation in-feed captions (opens in a new tab)
Last checked: 26 Oct 2026.
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