Later Alternatives: 6 Social Schedulers Compared, With Prices

Later is a social media tool for planning, scheduling and analyzing content, with a social inbox, approvals, a Link in Bio page, competitive benchmarking and influencer services. We looked for tools that replace the core job, publishing posts across platforms, and that fix at least one of the reasons people leave: no free plan, upload and connection problems, or limits on accounts.

Every price on this page comes from the vendor's own pricing page, and every complaint comes from a public review page linked in the sources list. We left out tools whose pricing page did not show a usable price. Where a vendor is stronger than the others, or weaker, we say so.

• You want a free plan: Buffer (up to 3 channels), Metricool ($0 per month), Pallyy (one social set, 15 scheduled posts a month) or Infinall AI (1,000 credits every month, no card).
• You manage a few accounts and want to pay little: Buffer bills $5 per month per channel on Essentials.
• You run an agency and need client sign-off: Planable for team review and approvals, or Pallyy for per-client pricing and shared approval links.
• You care most about Pinterest: Tailwind.
• You want reports with your scheduling: Metricool.
• Making the images, videos and captions is the slow part: Infinall AI, which makes them from your brand and schedules them in the same place.
• You need long analytics history, competitor benchmarking or influencer campaigns: stay with Later, which goes further on these than the tools above.

Later's pricing page lists Starter at $18.75, Growth at $37.50 and Scale at $82.50 USD a month, all billed yearly. Starter allows up to 30 posts per profile and 5 AI credits a month, Growth up to 180 posts per profile, and Scale unlimited posts. Later offers monthly billing too, but the pricing page does not show the monthly rates on the plan cards, so check the Later pricing page for the current monthly price.

The alternatives price in different ways, so compare on how you work. Buffer charges per channel. Metricool charges by number of brands. Planable charges per workspace. Pallyy charges per social set, with extra sets at $10 per month on Pro. Tailwind sells Pinterest tools as separate products or a bundle.

Infinall AI has a flat plan plus credits. Free gives 1,000 credits every month with no card. Pro costs $10 for the first month, then $30 a month or $299 a year, with 3,000 credits a month. In India, Pro is Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year. One credit is one US cent. Planning and scheduling posts use no credits; making new images, videos and copy does, and you see the price before paid work runs. Pro includes 2 free account connections, then each account costs 300 credits a month.

Later is still the better choice for some teams. Its Scale plan keeps up to 2 years of platform analytics and adds custom analytics and competitive benchmarking, which none of the cheaper tools here match on their pricing pages. Growth adds internal and external approvals and a social inbox for comments and direct messages. Later also runs influencer discovery and managed creator campaigns, where it handpicks creators and checks brand fit, which Infinall AI does not offer.

The upload and connection complaints quoted above date from 2020 to 2023, so they may not reflect the app today. If Later works for you and your main need is publishing and measuring content you already have, switching may not be worth the effort. If you mostly want help making the posts, you can keep Later as your scheduler and make content in Infinall AI, then download it: downloading finished work does not use credits.