Metricool Alternatives: 6 Tools Compared on Price and Fit

Metricool is a social media management tool for planning and scheduling posts, analysing performance, reporting and handling messages in one place. We looked at tools in the same social scheduling category and kept the ones with a public pricing page we could check in October 2026. For each one we read the pricing page and public reviews on SaaSworthy and the app stores, and we list the main complaint next to the main strength. We included Infinall AI, our own product, where it honestly fits: for people whose real problem is making the content, not tracking many brands.

The common reasons people look past Metricool, going by its public reviews, are the mobile app (logins, dropped connections, failed video uploads), the 30 days of analytics on the free plan, and an analytics dashboard you cannot customize.

• You want a free plan: Buffer (up to 3 channels), Pallyy (one social set, 15 posts a month), Agorapulse, Zoho Social, or Infinall AI (1,000 credits a month). Metricool's own free plan covers 1 brand and up to 20 scheduled posts a month.
• You post to two or three accounts and want the lowest price: Buffer, at $5 per month per channel on Essentials.
• You are a freelancer or small agency: Pallyy, priced per client, with client approvals from a shared link.
• You need a strong inbox and ROI reports: Agorapulse.
• You plan visual content and run influencer campaigns: Later.
• You need the images, videos and captions made too: Infinall AI, which makes content from your saved brand and schedules it on its calendar.

Metricool's pricing page lists Free at $0 per month, Starter at $25 per month for up to 5 brands or $45 per month for up to 10 brands, and Advanced at $67 per month for up to 15 brands, rising to $210 per month for up to 50 brands. Custom plans add white label and a dedicated account manager. The page has monthly and annual options and does not clearly say which price belongs to which, and prices exclude VAT, so check the Metricool pricing page before you buy.

The pricing models differ a lot. Metricool bills per brand, Buffer per channel, Pallyy per social set, Agorapulse per user, and Later by plan. Count your brands, accounts and team members before comparing. Infinall AI uses a flat plan plus credits: Free gives 1,000 credits a month and Pro gives 3,000, and one credit is one US cent. Planning, scheduling and publishing posts on the calendar never use credits. Pro includes 2 free account connections, then each extra account costs 300 credits a month.

Metricool does a lot for its price. Stay with it if you manage several brands and want them priced by brand rather than by user, if you rely on competitor tracking (5 competitor profiles on Free and up to 100 on Starter), or if you use its Data Studio connector, report templates, link-in-bio pages or the dashboard that manages Google, Facebook and TikTok ads together. The Advanced plan also adds team roles and a post approval system for clients.

Many of the complaints are about the mobile app, and its Android app rated just under 3 out of 5 on Google Play from 1993 ratings when we checked. If you mostly work in the browser, that may matter less. If your only gap is content, you can keep Metricool for scheduling and make images and videos elsewhere: in Infinall AI, downloading finished work does not use credits.