Ad Headline Analyzer
Free ad headline analyzer: score a headline out of 100 for Google Ads, TikTok, Pinterest, LinkedIn, YouTube or X.
Use Ad Headline Analyzer
Points are Infinall guidelines, not approval; each platform reviews every ad itself. Free, no sign-up. Runs in your browser; nothing you enter is uploaded.
How to use it
Paste one ad headline, pick where it will run, and get a score out of 100 with the points and a fix for each rule.
- Pick where the headline will run.
- Type or paste one headline. The count and score update as you type.
- Fix the rules worth the most points first.
- Score each headline before a split test, then let the test pick the winner.
How it scores
Eleven rules share 100 points: length 25, capitals 15, action word 10, punctuation 10, clickbait 10, and 5 each for symbols, spacing, repeats, a number, 3+ words and one emoji at most
Score = earned ÷ checked × 100
Example
Kitchen studio, Pune (Google Ads)
Too long, in capitals, with no action word. The rewrite "Shop Kitchens from ₹1,25,000" scores 100.
- Platform
- Google Ads headline · 30
- Headline
- MODULAR KITCHENS from ₹1,25,000!!
Questions
Does a high score mean my ad will be approved?
No. The score uses Infinall guideline weights plus some written ad policies. A high score doesn't mean an ad will be approved or perform well. Each platform reviews every ad and makes the final decision.
Where do the rules and points come from?
Seven rules rest on published sources: platform length limits, Google's editorial and clickbait policies, TikTok's ad format policy and Meta's clickbait guideline. The points and the four craft rules are Infinall guidelines.
Why can't I pick Facebook or Instagram?
We only show limits we could confirm on an official page. Meta's headline limits aren't confirmed in our records, so Facebook and Instagram are left out instead of guessed.
Why is LinkedIn's 70 only a recommendation?
LinkedIn lists 70 characters under its text recommendations for single image ads, not as a hard limit. Going over shows a tip instead of an error, but the length rule still gives 0 of 25 points.
Can the score tell me which hook headline will win?
No. It checks length, editorial style and a few basics, such as an action word and a concrete number, so it can't predict clicks. Score each headline, fix what the rules flag, then let a split test decide.
Does it work for headlines in other languages?
The rules read English. Text mostly in another script, such as Hindi or Arabic, isn't scored. Latin-script text in another language skips the action-word and clickbait rules and is scored out of the rules that ran.
Sources
- Google Ads: responsive search ad headline limit (30) (opens in a new tab)
Last checked 26 Oct 2026
- TikTok: TopView ad caption limit (100) (opens in a new tab)
Last checked 26 Oct 2026
- TikTok: In-Feed caption rules (CJK width, braces, links, 4 lines) (opens in a new tab)
Last checked 26 Oct 2026
- Pinterest: product specs (title 100, first 40 may show) (opens in a new tab)
Last checked 26 Oct 2026
- LinkedIn: single image ad specs (headline 70 recommended) (opens in a new tab)
Last checked 26 Oct 2026
- YouTube: video title limit (100) (opens in a new tab)
Last checked 26 Oct 2026
- X: counting characters (280 weighted, links count 23) (opens in a new tab)
Last checked 26 Oct 2026
- Google Ads: editorial policy (caps, punctuation, spacing, repeats) (opens in a new tab)
Last checked 26 Oct 2026
- Google Ads: clickbait policy (opens in a new tab)
Last checked 26 Oct 2026
- TikTok: ad format and functionality policy (opens in a new tab)
Last checked 26 Oct 2026
- Meta: clickbait links guideline (organic posts, used as guidance) (opens in a new tab)
Last checked 26 Oct 2026
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