LinkedIn Ad Character Counter
Count LinkedIn ad intro text, headlines and descriptions against the recommended lengths, with emoji and ₹ counted correctly.
Use LinkedIn Ad Character Counter
Guidance, not platform approval; Campaign Manager may count characters differently. Free, no sign-up. Runs in your browser; nothing you enter is uploaded.
How to use it
Count your LinkedIn single image ad copy as you type. LinkedIn recommends 150 characters for intro text, 70 for the headline and 70 for the description.
- Paste your intro text. Spaces, line breaks and emoji count.
- Add a headline, and a description only for LinkedIn Audience Network.
- Compare each count with the recommended length and trim if needed.
- Copy each field and check the final ad in Campaign Manager.
Example
Payroll software demo, India
A payroll software company invites Indian HR teams to a demo. All fields fit.
- Introductory text
- Still running payroll on spreadsheets? Our HR suite files PF, ESI and TDS for teams of 50 to 500. Plans start at ₹1,25,000 a year. Book a demo.
- Headline
- Payroll for 50-500 people from ₹1,25,000 a year
- Description
- Free 20-minute demo for Indian HR teams
- Ad name (optional)
- Payroll demo - Pune HR heads - Oct 2026
Questions
What lengths does LinkedIn recommend for single image ads?
LinkedIn’s single image ad specifications, last checked on 26 October 2026, recommend 150 characters for introductory text, 70 for headlines and 70 for descriptions. They also list 255 for the internal ad name.
Does longer copy mean my ad will be rejected?
Not necessarily. These are recommended lengths, not approval rules. Check your final draft in Campaign Manager.
Do I need a description for every LinkedIn ad?
No. LinkedIn only requires it for LinkedIn Audience Network. Leave it blank if you are not using that placement.
How do emoji, rupee prices and accents count?
The counter counts visible characters. A joined family emoji or an Indian flag counts as one; ₹ counts as one. Combining accents stay with their letter. Spaces and line breaks count too.
Does the counter predict where LinkedIn hides text behind “see more”?
No. Where text is cut off depends on the device. This tool does not preview the ad.
Sources
- LinkedIn single image ad specifications · checked 26 October 2026 (opens in a new tab)
Intro text 150, headline 70, description 70, ad name 255.
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