Infinall AI vs Loomly: Team Social Calendar or Content Studio

Loomly is an AI-assisted social media management platform. Its home page covers the whole social workflow: build a content calendar with suggested timing and topics, generate captions, visuals and variations for each platform, and schedule them. It is built for teams. You assign roles, review content and approve posts, which matters when a client or a manager has to sign off before anything goes live.

After publishing, Loomly helps you keep up with conversations. AI helps draft replies and flag important messages, and its listening features track sentiment, brand mentions and trending topics. Analytics turn results across channels into insights. If you run social for a brand with many accounts and several reviewers, this is the job Loomly is designed for.

Loomly has no permanent free plan. Its pricing page offers a free trial with no credit card required, then three plans:

• Starter: $65 per month billed monthly, or $49 per month billed yearly ($588 per year). It includes 12 social accounts, 3 users, unlimited calendars, approval workflows and roles, and advanced analytics.
• Beyond: $332 per month billed monthly, or $249 per month billed yearly ($2,988 per year). It includes 60 social accounts, unlimited users and calendars, custom branding, custom roles and workflows, and calendar 2FA enforcement.
• Enterprise: custom price for 61+ social accounts, with priority support.

The pricing page does not show exact AI usage allowances for each plan, so check the Loomly pricing page if you plan to rely on its AI features.

Infinall AI has a Free plan with 1,000 credits every month and no card. Pro costs $10 for the first month, then $30 a month or $299 a year, with 3,000 credits a month (in India, Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year). One credit is one US cent. Pro includes 2 free account connections; each extra account costs 300 credits a month. For one brand with a few accounts, Infinall Pro costs less than Loomly Starter. For a team managing dozens of accounts, Loomly's per-plan account bundles can work out better.

We read public reviews on Google Play and SaaSworthy. The Google Play listing had 88 ratings when we checked. The complaints are mostly about the mobile app and reporting:

• On Google Play, a reviewer says the mobile app is glitchy and hard to use compared with the desktop version.
• Another Google Play reviewer reports no auto-save in the mobile post editor and text that duplicates while editing.
• A Google Play reviewer could not get the app to recognise their Instagram account, and Pinterest showed no boards after connecting.
• On SaaSworthy, a reviewer says reporting is not detailed enough and only covers data from when you started using Loomly.
• Another SaaSworthy reviewer says PDF documents cannot be uploaded to LinkedIn, so those posts had to be made by hand.

These are individual reports, several about the mobile app rather than the web platform. Each review page is linked in the sources at the end of this page.

Infinall AI starts one step earlier than a scheduler. You save your brand once from your website address, and Brand Brain keeps your logo, colours, fonts, voice and products. Image, Video, Motion, Audio and Chat then use it, so new posts stay on brand. Each paid action shows its credit price before you confirm.

Finished work goes to the Calendar in the Social Hub. Platforms with a connected account post by themselves; for the rest, Infinall sends you a reminder. The Social Hub also has an inbox for direct messages, comments and Google reviews, analytics with an AI analyst, and Boost post, which turns a published post into a paid ad from your own ad account. Infinall does not buy media for you: the ad platform charges your budget to your ad account.

Pick Loomly if your main problem is coordination: many accounts, several people writing, and stakeholders who must approve posts. Pick Infinall AI if your main problem is making enough good content, or if you want to start on a free plan.

You can use both. Some teams make images, videos and captions in Infinall AI, download them, and keep Loomly as the approval and scheduling tool their team already knows. Downloading finished work does not use credits. If you would rather keep making and posting in one place, the Infinall calendar covers scheduling for a single brand.