Infinall AI vs Metricool: Social Analytics Tool or Content Studio

Metricool describes itself as one tool to plan, measure and manage your social media. Its home page lists a drag and drop content calendar that suggests the best times to post, an AI social media assistant for post ideas, social analytics with competitor tracking, automated reports and campaign dashboards, a unified inbox for messages and comments, DM automation (called Flows) that sends interested people to your catalog or sign-up page, link-in-bio pages, and one dashboard for Google, Facebook and TikTok ads.

It is strongest for social media teams and agencies that handle publishing approvals with clients. The Advanced plan adds team, client and role management, a post approval system, customizable report templates and API access through Zapier and Make.

Metricool prices by the number of brands you manage. Its pricing page lists:

• Free: $0 a month for 1 brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics.
• Starter: $25 a month for up to 5 brands or $45 a month for up to 10 brands, with LinkedIn, unlimited publishing (subject to fair use) and up to 100 competitors.
• Advanced: $67 a month for up to 15 brands, $107 for up to 25 brands or $210 for up to 50 brands.
• Custom: contact sales, with white label and a dedicated account manager.

The page also offers annual billing that saves up to 24%, and shows a lower set of prices ($20, $36, $53, $85 and $159 a month for the same brand tiers), but it does not label which set is monthly and which is annual. Prices exclude VAT. Check the Metricool pricing page for the exact amount for your billing period.

Infinall AI has one Free plan with 1,000 credits a month and no card, and one Pro plan at $10 for the first month, then $30 a month or $299 a year, with 3,000 credits a month. In India, Pro is Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year. One credit is one US cent. Pro includes 2 free connections for social and ad accounts; each one after that is 300 credits a month.

Metricool's Android app has a rating just under 3 out of 5 on Google Play from 1993 ratings when we checked. The complaints there and on SaaSworthy are mostly about the app and analytics, not the core scheduler:

• On Google Play, a reviewer had to verify their device at every login, saw connections drop, and said a 40 second video often would not upload.
• On Google Play, a reviewer said free-tier analytics history was cut from 90 days to 30 days, so what used to be free now needs a paid plan.
• On Google Play, a reviewer said a redesign drew every platform in the same colour on the combined analytics graph.
• On SaaSworthy, a reviewer wanted to choose which metrics appear on the analytics dashboard, and another wanted automated lists to support Instagram Stories, not only standard posts.

Each review page is linked in the sources at the end of this page.

Infinall AI starts one step before Metricool. You add your brand once from your website address, and Brand Brain saves it. From the Home screen you then make images, motion videos, video (Pro), voiceovers and copy that use that brand, or ask Infinall Chat for ideas and drafts.

Finished work goes to the calendar in the Social Hub. You write the caption, add up to 20 files, pick platforms and choose a date. Platforms with a connected account publish by themselves; for the rest you get a reminder. Connecting accounts is a Pro feature. From the same hub you answer messages, comments and Google reviews, read analytics with an AI analyst, and boost a published post with your own ad account. Infinall does not buy media for you: the ad platform charges your budget to your ad account.

Yes. A common split is to make content in Infinall AI, download it, and keep Metricool for scheduling, client approvals and reporting across many brands. Downloading and exporting finished work does not use credits.

How to choose:

• You manage many client brands and report to them every month: Metricool.
• You need competitor profile tracking and a Data Studio connector: Metricool.
• You need images, videos and copy made in your brand: Infinall AI.
• You want to see the ads a competitor runs and recreate one: Infinall AI.
• You want both making and scheduling in one place with one bill: Infinall AI, and keep Metricool only if you need its reporting.