What Is a Social Media Inbox? Messages, Replies and Management

Think of an inbox as the place for the conversation after someone contacts your business. A calendar is for planning what you publish; an inbox is for reading what people send back and deciding what to do next. A useful working rule is to give each conversation an owner and a clear next action, even if you manage it inside the social platform itself.

Do not assume that an inbox includes every interaction on every network. Infinall AI separates direct messages in Messages from public comments in Comments and Google Business reviews in Reviews. That distinction matters when deciding where to answer: a public comment and a direct message are not interchangeable.

Start by deciding which accounts you will check and who is responsible for each. Read the conversation before replying, not just the latest line. Separate questions you can answer now from requests that need information from someone else. For an unresolved request, record what is missing and who will follow up.

Draft a reply that answers the actual question. Check product details, availability and any promised next action before sending it. If you are waiting for a colleague, keep the conversation open rather than treating a short acknowledgement as a resolution.

Review unfinished conversations at the end of your chosen checking period. Mark a conversation done only when the answer or handoff is complete. These are working habits you can use with a platform's own inbox or shared social media inbox software; they do not depend on AI suggestions.

Imagine a shop receives an Instagram direct message asking whether an item can arrive before a customer's event. This is an example workflow, not a promise about delivery. The person handling the inbox reads the thread, checks the shop's actual delivery information and asks for missing details instead of guessing.

If a colleague must confirm stock, assign responsibility for that check and leave the question unresolved. A useful acknowledgement might be: 'I will check availability before confirming delivery. Which item and delivery location do you mean?' Avoid asking the customer to put private order details in a public comment.

In Infinall AI, an editor can reply, assign or snooze the conversation, then mark it done after the question is settled. If you request an AI reply suggestion, check its wording against the real order information before sending. A suggestion is a draft to review, not evidence that an item is available.

Connect a supported account, then open Messages to read its direct messages. Adding a new account requires Pro, although both Free and Pro can see the tab. Without a connected account, Messages shows a prompt to connect one. Previously connected accounts keep working if your plan changes, and you can reconnect them.

Open a conversation, read its context and send your reply. Reading, sending, attaching files, assigning, snoozing and marking done use no credits. AI reply suggestions use credits, with the exact charge shown in the message that appears once the suggestion is ready.

On a team, a role that can edit is needed to send replies, assign, snooze, react or mark conversations done. A Viewer can read. The conversation list and unread number refresh automatically while the page is open. Search requires at least 2 characters.

Infinall AI supports direct messages for connected Instagram, Facebook and Reddit accounts. LinkedIn messages never appear in Messages because LinkedIn does not let tools like Infinall read or send them. Bluesky is listed as supporting messages, but it cannot be connected yet. Do not choose the inbox on the assumption that every social account is covered.

An Infinall reply can hold up to 1000 characters, and an attachment can be up to 25 MB. The documented limits are 30 replies and 20 AI suggestions per minute. The reply window is 24 hours, or 7 days on Instagram and Facebook. Check that window before leaving a conversation for later; snoozing should not be treated as permission to reply indefinitely.

If an account runs out of credits at its monthly renewal, it is paused. Messages for that account remain blocked until you add credits. Check connection status and balance if an expected conversation is unavailable.

Infinall AI Free gives 1,000 credits every month with no card. Pro gives 3,000 credits a month and costs $10 for the first month, then $30 a month or $299 a year. Seeing Messages on Free does not mean a new Free account can connect social profiles: new connections require Pro.

Pro includes 2 free connections shared between social profiles and ad accounts. Each additional account costs 300 credits a month, charged when connected and again every 30 days. The exact connection price is shown before confirmation, and the account owner's balance pays on a team.

Disconnecting does not restore a used free connection or refund the current month. Plan for the accounts you actually need before connecting them. Keep ordinary inbox actions separate from AI drafting costs: manually reading and answering messages does not spend credits, but requesting an AI suggestion does.

If you only need to answer messages on an account you already manage directly, start with that platform's own inbox before paying for another connection. You can apply the same ownership and follow-up routine there. For LinkedIn direct messages, keep using LinkedIn rather than expecting them to appear in Infinall AI.

A shared inbox is worth testing when you want supported conversations in the same workspace and need assignment, snoozing or clear completion status. Test with a real conversation and the team role that will handle it. Confirm that the account connects, the message appears and the intended teammate can reply.

Choose by coverage and daily work, not by the word 'unified'. Infinall AI is a fit when its supported accounts and documented actions match your needs. It is not a substitute for access to unsupported messages, and public comments still belong in the separate Comments tab.