Infinall AI vs Publer: Social Scheduler or Content Studio

Publer describes itself as a way to manage, automate and track your social media. Its home page lists posting across multiple platforms, automating posts in bulk, a drag-and-drop calendar, recycling and repurposing your top content, a free Instagram link in bio page and a browser extension that shares online content with a single click.

Publer says it suits small business owners, content creators and real estate agents who manage several platforms and want to stay consistent. If you already have a library of posts, made by a designer, an agency or another tool, Publer is built to keep that library moving on a steady schedule.

Publer's plans page lists a Free plan, described as free forever and best for individuals getting started, plus Professional and Business plans and an Enterprise plan for large organizations. Enterprise is billed yearly with a custom quote, and adds volume discounts, prioritized support and expedited feature requests. The plans page we checked does not show the Professional and Business amounts in a form we could confirm, so check the Publer plans page for the current price before you decide.

Infinall AI has two plans. Free gives 1,000 credits every month with no card. Pro costs $10 for the first month, then $30 a month or $299 a year, and gives 3,000 credits a month. In India, Pro is Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year. One credit is one US cent. Planning and scheduling posts on the Infinall calendar never uses credits.

Publer is well rated: 4.7 on the App Store from 27009 ratings. On Google Play, written reviews raise two problems:

• Old posts hang around and must be dismissed before a new link can be shared, so links get sent more than once.
• File downloads can buffer for a long time or fail.

Both complaints link to the Google Play page in the sources list at the end of this page. They are single reviews, not a measure of how often the problems happen.

Infinall AI starts one step earlier than a scheduler. You paste your website address once and Infinall AI builds a Brand Brain with your logo, colours, fonts and voice. Image, Video, Motion, Audio and Chat then use that brand, so what you make stays on brand.

Finished work goes to the calendar in the Social Hub. You write the caption, add images or video, pick platforms and choose a date. Platforms with a connected account publish by themselves; for the rest Infinall sends a reminder. Connecting accounts is a Pro feature, with 2 free connections shared by social profiles and ad accounts, then 300 credits a month per extra account. From the calendar you can also boost a published post as a paid ad, and the ad platform charges the budget to your own ad account. Infinall does not buy media for you.

Ask three questions:

1. Do you already have the posts? If yes and you mainly need to queue, bulk load and recycle them, Publer is the closer fit.
2. Do you need images, videos, voiceovers or captions made from your brand? Infinall AI does that, and schedules them too.
3. Do you want to watch competitor ads or boost posts as paid ads? Ad Spy and boosting are in Infinall AI.

If you are also comparing Publer with Buffer, Later or Metricool, those are all schedulers, so the same first question applies to each.

Yes. Some teams make content in Infinall AI, download it, and keep Publer for bulk scheduling and recycling. Downloading and exporting finished work does not use credits. If you would rather make and schedule in one place, the Infinall calendar covers posting, and Publer stays the better choice if bulk scheduling and recycling are the main job.