How to Send a WhatsApp Broadcast: Steps, Tips and Mistakes
To send a WhatsApp broadcast, build a list of people who agreed to hear from you, write one short message with a single clear action, send it to yourself first, then send it to the list and answer replies one by one. In Infinall AI, open Distribution, then Account, then Broadcasts, create a draft for your connected WhatsApp account and choose Send now or Schedule. Sending a broadcast uses no credits.
Checked October 2026. Sources are listed at the end of the page.
A WhatsApp broadcast is one message sent to many people at once, where each person gets it as a private chat from you, not as a group post. Shops, clinics, coaches and agencies use broadcasts for offers, new stock, event invites, reminders and price alerts. Done well, it feels like a personal note. Done badly, it feels like spam, and people mute or block you. The steps below work whichever tool you send from: the WhatsApp app, the WhatsApp Business app or a social media tool. After them you will see how to send a WhatsApp broadcast from Infinall AI, which also handles the replies in the same place as your other messages.
| Item | Detail |
|---|---|
| Where to find it | Distribution, then Account, then the Broadcasts tab |
| Platforms | WhatsApp, Instagram, Facebook, Telegram, LinkedIn, X (Twitter), Threads, Reddit and Bluesky |
| Message length | Up to 3000 characters, text only |
| Campaign name | Up to 120 characters |
| Sending | Always starts as a draft; goes out only when you choose Send now or Schedule |
| Cost of sending | Free, no credits |
| What you need | A connected account for the brand; connecting a new account is a Pro feature |
| Connected accounts | 2 free connections on Pro, then 300 credits a month for each extra account |
How to Send a WhatsApp Broadcast: Steps, Tips and Mistakes
Decide what the broadcast is for
Write down the one thing you want people to do after reading, such as book a slot, visit the shop or reply with a size. One message should carry one goal. If you have three pieces of news, send the most important one now and save the rest.
Message only people who agreed to hear from you
Use customers and leads who gave you their number and asked for updates, for example at checkout, on a form or in a chat. Do not add numbers bought from a list or copied from a group. People who did not expect your message are the ones most likely to report or block you.
Build and name your list
Group people by what they care about, such as new customers, repeat buyers or leads from one event, so each list gets a message that fits. Give each list a clear name so you pick the right one later. The WhatsApp app and the WhatsApp Business app both have a broadcast option, and menu names change between versions and phones, so check the WhatsApp Help Center for where it sits on your app today.
Write a short, personal message
Open with who you are and why they are hearing from you, then the news, then one action. Keep it short enough to read on a lock screen. Add a link only if it helps, and tag it so you can see later how many people clicked from the broadcast.
Test it on yourself
Send the message to your own number or a colleague first. Check that the link opens, the spelling is right and the message reads well on a small phone screen. A broadcast cannot be pulled back once it is delivered, so this is your last chance to fix it.
Send at a sensible time
Send when your customers are awake and not at work rush hour, in their own time zone. Avoid late nights and early mornings. If your list is spread across countries, split it into separate lists and send each one at a local time.
Answer every reply
Each reply arrives as a private chat, so treat it like a customer conversation. Answer quickly, because WhatsApp limits how long a business tool can reply after the customer's last message. Remove anyone who asks to stop, and do not message them again.
How to send a WhatsApp broadcast in Infinall AI
Infinall AI sends broadcasts from the Social Hub, so your offers, posts and messages for one brand live in one place.
- Pick the brand in the brand switcher at the top of the left menu.
- Open Distribution, then Account, then Broadcasts, and choose New broadcast.
- Fill in Campaign name, choose WhatsApp as the Platform and pick the Connected account.
- Write your text in Message, up to 3000 characters.
- Choose Create broadcast (draft). Nothing is sent yet.
- Open the broadcast from the list and choose Send now, or Schedule to send it later.
To stop a scheduled broadcast, open it and choose Cancel. Replies arrive in Engage, then Messages, where you answer them like any other chat. If you want a short series of messages instead of one, switch to Sequences: a sequence has up to 12 steps with a delay between each, and it can stop by itself when the contact replies.
Common mistakes
- Messaging people who never asked to hear from you. It leads to blocks and reports, and it hurts every message you send after.
- Sending the same broadcast too often. Save broadcasts for news that matters to the reader.
- Long messages with several links. One message, one action.
- No plan for replies. A broadcast starts many private chats at once, so block time to answer them.
- Skipping the test. Typos and broken links go to everyone on the list.
- Expecting to choose single contacts in Infinall's Broadcasts tab. A broadcast there goes to the audience of the connected account you pick. To message hand picked people, use a sequence and enroll them one at a time.
Free vs Pro: can you send a WhatsApp broadcast for free?
Sending from the WhatsApp app or the WhatsApp Business app on your own phone is the simplest option for a small list, and it is the better choice if you only send now and then and do not need a shared inbox. WhatsApp sets its own rules on broadcasts, and they can differ by country and change over time, so check the WhatsApp Help Center before you plan a large send.
In Infinall AI, sending a broadcast never uses credits, on Free or Pro. What you need is a connected WhatsApp account, and connecting a new account is a Pro feature. Pro costs $10 for the first month, then $30 a month or $299 a year, gives 3,000 credits a month and includes 2 free account connections. Each account after that uses 300 credits a month. The Free plan gives 1,000 credits every month with no card, which you can use to make the images and copy for your offer, but it cannot connect a new account.
When to use Infinall AI and when the WhatsApp app is enough
Use the WhatsApp app when you are one person sending to a few customers and you answer every chat from your phone. Use Infinall AI when you also post on Instagram, Facebook or LinkedIn for the same brand and want the broadcast, the post calendar and the replies in one place, or when a team shares the work. The WhatsApp app is better if you want to pick contacts one by one for a single broadcast: in Infinall's Broadcasts tab a broadcast goes to the audience of the connected account you choose, and the message box holds text only, so keep images for your posts.
Frequently asked questions
How do I send a WhatsApp broadcast message?
Pick a list of people who agreed to hear from you, write one short message with one action, test it on your own number, then send it. Each person gets it as a private chat from you, and replies come back to you only.
How do I make a WhatsApp broadcast list?
In the WhatsApp app or the WhatsApp Business app, use the broadcast option and select the contacts you want. Menu names change between versions, so the WhatsApp Help Center has the current steps for your phone. Name each list by what the people in it care about.
Can I send a WhatsApp broadcast message for free?
The WhatsApp app has its own broadcast option, and its rules can differ by country, so check the WhatsApp Help Center. In Infinall AI, sending a broadcast uses no credits, but you need a connected WhatsApp account, and connecting a new account needs Pro.
Can I schedule a WhatsApp broadcast?
In Infinall AI, yes. Save the broadcast as a draft, open it and choose Schedule, then enter a future time. You can cancel a scheduled broadcast before it goes out.
Where do replies to my broadcast go in Infinall AI?
They arrive in Engage, then Messages, like any other direct message. WhatsApp only accepts a reply from a business tool within 24 hours of the customer's last message, so answer quickly.
Can I add a picture to an Infinall broadcast?
No. The create form has a text box only, with up to 3000 characters. Use a post in the calendar for images and videos.
Sources and checks
Every price, rating and number on this page comes from the source pages below, checked October 2026. Prices and plans change often, so confirm on the vendor's own page before you buy.
- Infinall AI: send broadcasts and message sequences, checked October 2026
- Infinall AI: connect social accounts, checked October 2026
- Infinall AI: reply to messages in the inbox, checked October 2026
- Infinall AI: Social Hub overview, checked October 2026
- Infinall AI plans and prices, checked October 2026