Read your analytics and reports

#What it is

Analytics shows how your posts, your messages and your ads are doing, with an AI analyst you can ask questions. Report is a separate page that sums up a day, a week or a month in plain words, tells you what to fix, and can arrive by email or Slack.

The Analytics page has three tabs: Posts, Messages and Ads. Numbers for posts and messages are read from your connected accounts when you open the page. Nothing is faked: a source that is not connected says so and asks you to connect.

#Who can use it

Free and Pro accounts both see Analytics and Report. The code has no plan check on either page.

Numbers only appear for accounts you have connected. Connecting accounts is a Pro feature, so a Free account with nothing connected sees the connect prompts instead of numbers. See Connect your social accounts.

The AI analyst spends credits, so on a team it needs a role that can spend credits. Viewer and Commenter roles cannot use it.

#Cost

Mixed. Reading Analytics and Report, changing the date range, downloading CSV files, printing the PDF, and sending a report to your email or Slack are free, no credits.

The AI analyst uses credits for each answer. The app does not show a price before you ask. After each answer it shows the credits charged in a line under the chat. One answer never costs more than 10 credits. If the analyst cannot answer, you are not charged. See Price before you confirm for how credit prices work elsewhere in the app.

#Where to find it

Open Distribution, then Analytics. The address is /distribution/results. Choose the Posts, Messages or Ads tab. The tab shows in the address as ?tab=posts, ?tab=messages or ?tab=ads.

For the weekly report page, open Distribution, then Report. The address is /distribution/report.

The best time to post heatmap sits inside the Posts tab. It has its own page: Best time to post.

Pick the brand in the brand switcher at the top of the left menu first. All numbers belong to the brand you picked.

#Buttons and controls

The first rows are what you see on Analytics when no account is connected. The rows without a number show only when you have connected accounts.

On the Report page:

#How to read your post results

1. Open Distribution, then Analytics. You land on Posts.
2. Choose All platforms to narrow the numbers to one platform.
3. Pick a range such as 30D.
4. Read the top tiles, then the charts and tables below. Top performing posts lists every post in the range. Click a column heading to sort.
5. Choose Download CSV to take the posts into a spreadsheet.

#How to ask the AI analyst

1. On the Posts tab, scroll to AI analyst. It uses only the numbers on the page for the platform and range you picked.
2. Type a question, or choose one of the suggestions.
3. Press Enter or choose Ask.
4. Read the answer. The line under the chat shows the credits charged, the platform and the range.
5. For a full summary, choose Write a report instead.

#How to get a report by email or Slack

1. Open Distribution, then Report.
2. In Get this report automatically, choose How often: Every day, Every week, Every month or Off. For Every week, choose the day in On.
3. Choose the hour in At, and your Time zone, for example Asia/Kolkata.
4. Choose Send to: Email, Slack, Email and Slack or Nowhere (off).
5. For email, add up to 10 extra addresses in Also email, separated by commas. You always get it at your account email.
6. For Slack, paste the incoming-webhook link. In Slack, go to Apps, then Incoming Webhooks, add one to a channel and copy the link.
7. Choose Save. The box shows when the next report goes out.
8. To test, choose Send it now. A message tells you where it was sent.

#How to put a client's branding on the PDF

1. On the Report page, choose Client branding.
2. Tick Put my client's brand on the PDF.
3. Fill in Brand name, Logo link (an https link to an image), a Colour and a Footer note. Tick Hide "Made with Infinall" if you want it gone.
4. Choose Save branding.
5. Choose PDF at the top of the page to print or save the report.

#Options explained

Posts tab. The tiles show engagement rate, reach, impressions, followers, post count and your best post. Charts show posts over time, a metric you pick over time, and engagement over time. Other cards show content format, platform breakdown, your top posts, posting frequency against engagement, and how engagement builds up after a post goes out. Best time to post is the heatmap, explained on its own page. Times in it are UTC.

LinkedIn. LinkedIn shares totals for your whole profile, not post by post. They count in the charts and totals, but the posts tables only list posts with their own numbers.

Messages tab. Counts of messages received, sent, read and failed, how many conversations, and your median reply time. Cards show messages over time, messages per platform, response time, top accounts by volume, the busiest hours (UTC) and your most active conversations.

Ads tab. A health strip above the results shows Pacing, Learning phase, Delivery, Frequency and Leads. Tiles show Spend, People reached, Clicks, Click rate, Cost per 1,000 views and Results, followed by a By campaign table. Best and tired ads shows which ads bring results for the least money and which have gone stale.

Report period. Daily is yesterday against the day before. Weekly is the last week against the week before. Monthly is the last month against the month before.

Delivery defaults. Until you save settings, a brand that has a connected account gets a daily email at 9 on the 24 hour clock. The report checks every hour for reports that are due.

Ads weekly email. Separate from the Report page, accounts with a connected ad account also get a weekly ads report email on Friday at hour 17 (24 hour clock) in the workspace time zone. The Report page has no setting for it.

#Limits

• The AI analyst question box takes up to 600 characters.
• The analyst sees the last 6 messages of the chat for context.
• One analyst answer is charged at most 10 credits.
• Extra report recipients: up to 10 addresses.
• The report shows up to 6 sentences under What happened and up to 5 steps under What to fix.
• Brand name on the PDF: up to 80 characters. Footer note: up to 300 characters.
• The Ads tab campaign table shows the first 50 campaigns.
• You cannot pick a report day later than yesterday.

#When something goes wrong

#Questions

#Where is the weekly report?

On the Report page, not on Analytics. Choose Weekly at the top to see the last week. Use Get this report automatically to have it sent every week.

#Why are my numbers empty?

Analytics reads from connected accounts. With nothing connected you see connect prompts instead of numbers.

#Does the AI analyst make things up?

It is told to use only the numbers on the page and to say what is missing when the data cannot answer. It uses the platform and range you picked, so check the line above the chat.

#What does the AI analyst cost?

Each answer is charged after it is written, and the amount shows under the chat. One answer is never more than 10 credits. A failed answer is free.

#Can I send the report to a client?

Yes. Add their address in Also email, and use Client branding for the PDF. The PDF opens in your browser print window, so you can save it as a file.

#Why can I not pick today on the Report page?

The newest day you can choose is yesterday, so the report covers complete days.

#Where is the best time to post?

It is a heatmap in the Posts tab. See Best time to post.