How to Resize an Image for Social Media: Sizes and Steps
To resize an image for social media, first look up the shape and pixel size the platform asks for, such as 1080 pixels wide for an Instagram feed photo or 1000 x 1500 for a Pinterest Pin. Then crop the picture to that shape or fit it inside it, set the exact width and height, and save it under the platform's file size limit. In Infinall AI, Resize with Crop or Fit does this for free.
Checked October 2026. Sources are listed at the end of the page.
Every social network shows pictures in a few fixed shapes: square, tall portrait, wide landscape or a full-screen story. If you upload a picture in the wrong shape, the app crops it for you, and it may cut off your product, your face or your headline. If the file is too small it looks soft, and if it is too big the upload can fail. Resizing an image for social media means choosing the right shape, setting the right pixel size and keeping the file under the limit. The steps below work in any photo editor or online resizer. After them you will see the sizes the platforms publish and how to do the same job in Infinall AI.
| Platform and placement | Shape | Size to aim for | File limit or note |
|---|---|---|---|
| Instagram feed photo | Between 1.91:1 and 3:4 | 1080 pixels wide, 566 to 1440 pixels tall | Photos 320 to 1080 wide keep their resolution; wider ones are reduced to 1080 |
| Instagram story (API) | 9:16 recommended | Tall, full screen | JPEG, 8 MB |
| Pinterest Pin | 2:3 recommended | 1000 x 1500 pixels | PNG or JPEG, 20 MB on desktop, 32 MB in the app |
| LinkedIn single image ad, wide | 1.91:1 | 1200 x 628 pixels | jpg, png or gif, 5 MB |
| LinkedIn single image ad, square | 1:1 | 1200 x 1200 pixels | jpg, png or gif, 5 MB |
| LinkedIn single image ad, vertical | 4:5 (mobile only) | 720 x 900 pixels | jpg, png or gif, 5 MB |
| X post image (API) | Any | Keep it sharp on a phone | JPG, PNG, GIF or WEBP, 5 MB |
| X website card (ads) | 1:1 or 1.91:1 | At least 800 pixels wide | 3 MB or less |
| Facebook and Instagram ads (Meta) | 1:1, 4:5, 9:16 or 1.91:1 | Crop one picture to each shape | Meta's ads image crops use these shapes |
How to Resize an Image for Social Media: Sizes and Steps
Find out where the picture is going
Decide the platform and the placement before you open an editor: a feed post, a story, a Pin, a link card or an ad. Each one has its own shape. A picture made for an Instagram story will not fit a LinkedIn link post without changes, so make one version per placement.
Look up the official size
Use the platform's own help page or the table on this page, not an old blog post, because sizes change. Note the aspect ratio (for example 4:5 or 9:16), the recommended pixel size and the largest file size allowed. If the platform gives a range, such as Instagram's 1.91:1 to 3:4 for feed photos, pick a shape inside that range.
Start from the largest copy you have
Open the original photo or design, not a screenshot or a copy sent through a chat app. Shrinking a big picture keeps it sharp, but stretching a small one makes it blurry. If your picture is smaller than the size you need, upscale it first and then resize.
Choose crop or fit
Crop fills the whole new shape and cuts off what does not fit, which is best for photos where the edges do not matter. Fit keeps the whole picture and leaves empty space around it, which is best for logos, charts and product shots you must show in full. Never stretch a picture by changing only its width or only its height.
Set the exact width and height
Type the pixel size, for example 1200 x 628 for a wide LinkedIn image or 1000 x 1500 for a Pinterest Pin. Lock the aspect ratio while you do it so the picture keeps its shape. If you cropped, move the crop box so the subject and any text sit well inside the frame.
Keep important things away from the edges
Stories, reels and Pins put buttons, captions and profile names over the top and bottom of the picture. Pinterest, for example, publishes safe zones of 270 px at the top and 790 px at the bottom for Pins. Keep your headline, logo and price inside the middle of the frame.
Save in the right format and check the file size
Save photos as JPEG and graphics with text or flat colour as PNG. Compare the file with the platform's limit, such as 8 MB for a JPEG published to Instagram through its API or 5 MB for a LinkedIn single image ad. If the file is too big, compress it and save it again.
Preview it before you post
Upload the picture as a draft or use a mockup to see how it looks on a phone. Check that nothing important is cropped and that small text can be read. Keep the original file so you can make another size later.
How to resize an image for social media in Infinall AI
Infinall AI has a Resize tool in the image editor of Studio. Crop and Fit are free on every plan and use no credits.
- Upload your picture to the canvas or make one, then select it and choose Edit.
- In the toolbar named Image editing tools, choose Resize (shortcut R).
- In Resize mode, choose Crop or Fit.
- Type the size in the W and H boxes, for example 1200 and 628 for a wide LinkedIn image.
- Choose Apply. The resized picture appears as a new image next to the old one, so the original is kept.
- Open the Image actions menu on the new picture and choose Download. Downloading never uses credits.
Crop keeps the busiest part of the picture, such as a logo or a headline, and not always the centre. Fit keeps the whole picture and leaves the spare area see-through, so the result is a PNG with empty edges. Crop and Fit accept a width and height from 64 to 4096 pixels, and each picture you upload can be up to 10 MB.
When you need a new shape, not a smaller one
Turning a wide photo into a tall story with Crop throws away most of the picture. AI Extend, inside the same Resize panel, adds new picture around the edges instead. Under Target aspect you choose 1:1, 16:9, 9:16 or 4:5, can type what should fill the new area, and then choose the Extend to button. Your original picture stays as it is in the middle. AI Extend uses credits and shows the price before you confirm, and nothing is charged if the edit fails.
If you are making a new image rather than resizing an old one, choose the shape before you make it. Image settings has nine aspect ratios, including 1:1, 4:5, 9:16, 16:9, 2:3 and 1.91:1, and Auto picks a shape from the words in your prompt, such as Instagram story. There is no custom size for a new image, so make it in the closest shape and then use Resize for the exact pixels.
Common mistakes
- Stretching the picture by changing only one side. Faces and logos look wrong right away.
- Letting the app crop for you. Apps fit pictures to their own shapes, and a crop may hit your product.
- Making one size and using it everywhere. A square that works in a feed leaves bars or gets cut in a story.
- Putting text near the edges of a story or Pin, where buttons and captions cover it.
- Enlarging a small picture with a plain resize. Upscale it first, then crop or fit.
- Uploading a huge file. It can fail, or the platform compresses it hard. Stay under the limit in the table.
Free tools vs Infinall Free and Pro
For one picture and one platform, a free online resizer is the fastest choice, and Infinall has free resizers for Instagram posts, Pinterest Pins, Facebook ad images and more. Use the Studio when you want to keep your brand, make new images or turn one picture into many sizes in one place. Resize with Crop or Fit and the Grade colour presets are free on both plans. The Free plan gives 1,000 credits every month with no card, which you spend on AI work such as AI Extend or making new images. Pro costs $10 for the first month, then $30 a month or $299 a year, and gives 3,000 credits a month. Once your sizes are ready, you can plan and publish the posts from the Social Hub calendar.
Frequently asked questions
What size should I resize photos to for Facebook?
For Facebook and Instagram ads, Meta's ad image crops use four shapes: 1:1 square, 4:5 portrait, 9:16 for stories and 1.91:1 wide. Crop your picture to the shape of each placement. For normal Facebook page posts, check the Facebook Help Center for the current photo sizes, because they change over time.
Can I resize an image for social media online for free?
Yes. Many online resizers are free, including the Infinall free resizers for Instagram, Pinterest, LinkedIn, X and Facebook ads. Inside Infinall AI, Resize with Crop or Fit is also free and uses no credits on both the Free and Pro plans.
How do I resize without losing quality?
Start from the largest original you have and only make it smaller, keep the aspect ratio locked, and save photos as JPEG and graphics as PNG. If the picture is too small for the size you need, upscale it first, then crop or fit it.
What is the best size for an Instagram post?
Instagram keeps feed photos at 1080 pixels wide when the shape is between 1.91:1 and 3:4, which means a height from 566 to 1440 pixels at that width. Pick a shape inside that range so Instagram does not have to change your picture.
What is the difference between Crop and Fit?
Crop fills the whole new size and cuts off what does not fit. Fit keeps the whole picture inside the new size and leaves the spare area empty. In Infinall AI, Fit leaves see-through edges, so use Crop if you want the frame filled.
Sources and checks
Every price, rating and number on this page comes from the source pages below, checked October 2026. Prices and plans change often, so confirm on the vendor's own page before you buy.
- Infinall AI: resize, grade, restyle and relight an image, checked October 2026
- Infinall AI: sizes and aspect ratios, checked October 2026
- Infinall AI: create an image, checked October 2026
- Infinall AI: download and export, checked October 2026
- Infinall AI plans and prices, checked October 2026
- Instagram Help Center: photo resolution, checked October 2026
- Instagram Graph API: media publishing, checked October 2026
- Pinterest product specs, checked October 2026
- Pinterest Pin specs and safe zones, checked October 2026
- LinkedIn single image ad specs, checked October 2026
- X API media best practices, checked October 2026
- X Ads API creatives, checked October 2026
- Meta Marketing API: ads image crops, checked October 2026