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Best Social Media Tools in India: Rupee Prices and Free Plans

The best social media tools in India are SocialPilot, Zoho Social, Buffer, Metricool, Publer, Predis.ai and Infinall AI. SocialPilot shows rupee prices from Rs 1,700 a month billed annually, while Buffer, Metricool, Publer and Zoho Social have free plans. Infinall AI also makes the posts from your brand, with 1,000 free credits a month and Pro from Rs 999 for the first month.

Checked October 2026. Sources are listed at the end of the page.

The shortlist

7 tools compared

Tools, prices and best fit
ToolPriceBest for
Infinall AIFree: 1,000 credits every month, no card. Pro: Rs 999 first month, then Rs 2,899 a month or Rs 33,999 a year ($10 first month, then $30 a month or $299 a year). Pro gives 3,000 credits a month. sourceIndian founders, D2C brands and small teams with no designer, who need the posts made as well as scheduled.
SocialPilotNo free plan, 14-day free trial. Standard: INR 1700 per month billed annually, or INR 2000 billed monthly. Premium: INR 5100 per month billed annually, or INR 6000 billed monthly. Enterprise: custom pricing sourceIndian agencies and brands managing many accounts that want a rupee price on the pricing page.
Zoho SocialForever free plan with limited features after the trial. Paid plans: the pricing page does not show amounts; a customized package is quoted on request sourceBusinesses and agencies that want approvals, social listening and branded client reports in one tool.
BufferFree: free forever, up to 3 channels. Essentials: $5 per month per channel. Team: $10 per month per channel (USD; no rupee prices shown) sourceSmall Indian businesses on two or three accounts that want the simplest low-cost scheduler.
MetricoolFree: $0 per month. Starter: $25 per month for up to 5 brands, or $45 for up to 10. Advanced: from $67 per month for up to 15 brands; Custom (USD, prices exclude VAT) sourceOwners who want a free plan with analytics and a look at what competitors post.
PublerFree: free forever. Professional and Business: the pricing page does not show amounts. Enterprise: custom pricing, billed yearly sourceSmall business owners and creators who post often and want to recycle their best posts.
Predis.aiNo free plan, 3 days free with a card. Core: $19 per month billed yearly ($230 a year). Rise: $40 per month billed yearly ($474 a year). Enterprise +: $212 per month billed yearly (USD before applicable taxes) sourceD2C sellers who want product ads and social posts generated from a product link.

  1. 1. Infinall AI

    Infinall AI saves your brand once from your website, then makes images, motion videos, video (Pro), voiceovers and copy in that brand, including voiceovers in Hindi voices. The Social Hub calendar plans and schedules posts, the inbox answers messages and comments, and you can boost a published post as a paid ad from your own ad account. Planning, scheduling and publishing never use credits.

    Watch out: Connecting accounts so posts publish by themselves is Pro only. On Free, scheduled posts become reminders that you post yourself.

  2. 2. SocialPilot

    SocialPilot is a social media management platform for scheduling, collaboration, inbox, analytics and review management. Standard covers 10 social media accounts, 1 user, 1000 AI credits, bulk scheduling and a social inbox. Premium adds 30 accounts, 3 users, client approval and white label reports, and it also handles Facebook and Google Business reviews.

    Watch out: A SaaSworthy reviewer said the mobile app is harder to use than the desktop version.

    1.7 on SaaSworthy from 44 ratings (checked October 2026)

  3. 3. Zoho Social

    Zoho Social publishes posts across brands and social channels from a weekly and monthly content calendar. It can bulk schedule posts from CSV or XLS files, suggests best posting times from engagement, and runs social listening streams. Agencies get content approvals, agency-branded reports and a free login for clients.

    Watch out: A SaaSworthy reviewer said the pricing feels very high, and another said some features are buried in the interface.

    4.9 on SaaSworthy from 8,307 ratings (checked October 2026)

  4. 4. Buffer

    Buffer plans, schedules and publishes posts to Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, X and Substack. It has an AI assistant for ideas and rewrites, a comment inbox and analytics. You are billed per channel, so you only pay for the accounts you manage.

    Watch out: An App Store reviewer said vertical video posts were stretched or squashed and captions came out broken.

    4.7 on the App Store from 34754 ratings (checked October 2026)

  5. 5. Metricool

    Metricool schedules posts on a drag-and-drop calendar with best times to post, and tracks analytics and competitors over time. The Free plan covers 1 brand, up to 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics. It also has a unified inbox and manages Google, Facebook and TikTok ads from one dashboard.

    Watch out: A Google Play reviewer said the app forgets connections and often will not upload a 40 second video.

    3.0 on Google Play from 1993 ratings (checked October 2026)

  6. 6. Publer

    Publer manages, automates and tracks social media activity across multiple platforms. It has a drag-and-drop calendar, bulk post scheduling, recycling of top-performing posts and a free Instagram Link in Bio page. A browser extension shares content you find online in one click.

    Watch out: A Google Play reviewer said the app keeps old posts that must be dismissed before a new link can be shared.

    4.7 on the App Store from 27009 ratings (checked October 2026)

  7. 7. Predis.ai

    Predis.ai creates video, UGC and product ads from a product link, a text prompt or an image, applying your brand colours, tone and logo. Core includes 1,300 credits a month and 1 brand, with no auto posting. Rise adds auto posting from the calendar for up to 4 brands and 3,200 credits a month.

    Watch out: A Shopify reviewer said every output needed at least five corrections, each charged in credits.

    4.7 on the App Store from 375 ratings (checked October 2026)

How to choose

Start with who makes your posts. If you or an agency already create the images and videos, you need a scheduler, and SocialPilot, Zoho Social, Buffer, Metricool and Publer all cover that job. If nobody on the team designs, look at tools that make media too: Predis.ai builds ads from a product link, and Infinall AI makes images, motion videos and copy from your saved brand.

Next, count your accounts. A local shop on Instagram, Facebook and Google Business needs 3 channels, which fits Buffer's free plan. An agency with clients across India needs more: SocialPilot Standard covers 10 accounts and Premium covers 30.

Then compare the currency you will be billed in. SocialPilot shows rupee prices, and Infinall AI shows rupees at checkout. Buffer, Metricool and Predis.ai list USD prices, so the rupee amount depends on the exchange rate and your card. Check the final charge, invoice and tax treatment with the vendor and your accountant before you pay.

Try the free plans first. Buffer, Metricool, Publer and Zoho Social have free plans, and Infinall AI gives 1,000 credits a month with no card. SocialPilot has a 14-day trial, and Predis.ai takes a card for 3 free days.

Finally, test video for a week on every network you use. Reviews of several of these tools mention failed or distorted video uploads.

What an Indian business needs from a social media tool

Most small teams in India have one person posting between other jobs. Keep the checklist short:

  • A calendar where you plan a festival week or a month of posts in one sitting.
  • Publishing to the networks your customers use, including Google Business if you serve a local area.
  • One inbox for comments and messages, so a customer question does not go unanswered.
  • Simple analytics that show which posts worked.
  • A price you understand in rupees, with an invoice you can give your accountant.
  • Content in the languages your customers speak. Infinall AI has Hindi voices for voiceovers; check any other language with a native speaker before posting.

Rupee prices and USD prices

SocialPilot's pricing page shows rupee prices: Standard is INR 1700 a month billed annually or INR 2000 billed monthly, and Premium is INR 5100 or INR 6000. Its FAQ also mentions paying in US dollars, so the price you see may depend on your region.

Infinall AI shows rupee prices at checkout in India: Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year, with 3,000 credits a month. Checkout shows the final charge before you pay, and Billing lets you pick monthly or yearly and save a payment method.

Buffer, Metricool and Predis.ai list prices in USD. Buffer's pricing page shows no rupee prices. Zoho Social and Publer do not show paid amounts on their pricing pages, so check the vendor page for your region. The page does not tell you which payment methods, such as UPI, each vendor accepts, so confirm that at checkout.

Where Infinall AI fits

Infinall AI is not the cheapest scheduler. If your posts already exist, Buffer, Publer or Zoho Social will cost less. Infinall helps when making the posts is the hard part. You add your website once and it saves your logo, colours and voice, then makes images, motion videos and captions that match.

Pro includes 2 free account connections, shared by social profiles and ad accounts, and each extra account uses 300 credits a month. When a post does well, you can boost it from the calendar: you set a daily budget of at least 1 in your ad account currency and a run of 1 to 90 days, and the ad platform charges that budget to your own ad account. Infinall AI does not buy media for you. To estimate your own ad costs, use the free CPC, CPM and ad budget calculators with your real campaign numbers.

Frequently asked questions

Which social media tool shows prices in rupees?

SocialPilot's pricing page shows rupee prices, from INR 1700 a month billed annually. Infinall AI shows rupees at checkout in India: Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year.

What is the best free social media tool in India?

It depends on the job. Buffer is free for up to 3 channels, Metricool is free for 1 brand and 20 posts a month, Publer and Zoho Social have forever free plans, and Infinall AI gives 1,000 credits a month to make images, videos and copy.

Is GST charged on these subscriptions?

This page does not cover tax rules. Check the final charge and invoice at each vendor's checkout, and ask your accountant how GST applies to your business.

Can Infinall AI publish posts for me?

Yes, on Pro. Pro includes 2 free account connections, then 300 credits a month for each extra account. On Free you can still plan and schedule posts, and Infinall sends you a reminder to post them yourself.

Does Infinall AI support Hindi?

Audio includes Hindi voices, and three Hindi voices support emotions such as calm or urgent delivery. Have a fluent speaker check names and pronunciation before you publish.

Sources and checks

Every price, rating and number on this page comes from the source pages below, checked October 2026. Prices and plans change often, so confirm on the vendor's own page before you buy.

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