How to Make a Video Ad With AI: 7 Steps From Brief to MP4

First add your brand from your website address, so your logo, colours and voice are saved once and used in every ad.

With Video (Pro): on Home, choose the Video tab and type your brief, 5 to 5000 characters, saying who it is for, what it shows and what it should say. Press Video format and pick an ad format: short-ad for punchy product footage with room for text, story-ad for a vertical story that follows one person, retargeting to lead with your offer, hook for a single 3 to 5 second opening, or comparison. Use the plus button to attach product photos and pick a Platform preset: Meta Feed is 4:5 and 15 seconds, TikTok is 9:16 and 15 seconds, LinkedIn is 16:9 and 30 seconds. Under Video quality and outputs, pick more than one output to get an A/B set. Press Create video, read the price card, then press Approve & render. Choose Storyboard instead of Generate if you want to read and edit the spoken lines before you see the price.

With Motion (Free and Pro): describe the scenes, the words on screen and the timing, pick your brand, a shape, a length and a quality level, then press Generate motion video. Motion is silent unless your prompt asks for a voiceover or music. When the card says Video ready, press Export MP4.

• Opening with a logo or a slow intro instead of the hook.
• Writing a vague prompt and accepting generic footage that could be anyone's ad.
• Making one version only, so there is nothing to test.
• Generating in one shape and cropping to another later.
• Relying on the voiceover, so the ad makes no sense with the sound off.
• Shipping claims, prices or product names the AI got wrong because nobody read the script.

Infinall AI does not buy media for you. You upload the MP4 to your own ad account, or add it to the calendar in the Social Hub and publish it as a post. Once a post is published, Boost post can turn it into a paid ad from a connected ad account, with a goal, a daily budget and 1 to 90 days. The ad platform charges the budget to your ad account, and a live boost uses 2 credits a month. Connecting ad accounts is a Pro feature.

If you want ideas first, Ad Spy shows the ads a brand is running, so you can see which openings and offers competitors use before you write your own brief.

The Free plan gives 1,000 credits every month with no card, and Motion is open on it, so you can make animated ads with moving text, your logo and a voiceover for free credits. Pro costs $10 for the first month, then $30 a month or $299 a year (in India, Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year), and gives 3,000 credits a month. Pro adds the Video composer with its ad formats, attached product files, avatars, platform presets and up to 20 versions at once. One credit is one US cent, and downloading a finished video never uses credits.

If you already have good footage and a video editor you like, editing your own clips may be quicker and cheaper. AI helps most when you need the footage, the script and several versions made for you.