Video formats

Q: Which format should I pick?

If you are not sure, leave it on auto . Your brief decides. To control it, pick the one that matches the job: short-ad for an ad, ugc for a casual phone style video, avatar for a presenter, explanation for a how it works video.

Q: Which formats use no generated footage?

text-motion and slideshow are put together from your words and your images.

Pick a video format or leave it on Auto. Each format shapes the look, the pacing and what it needs from you.

ProUses creditsHome > Video > Video format

#What it is

A format tells Infinall what kind of video to make: an ad, a product demo, a talking presenter, an explainer and more. Leave it on auto and the format is chosen from your brief.

#Who can use it

Video is part of the Pro plan. Free accounts see an upgrade prompt. Every format is open to every Pro account.

#Cost

Uses credits. You see the exact price before you confirm. Formats built from your own files, such as text-motion and slideshow, are put together without generated footage.

#Where to find it

In the video composer, press the format button. It reads Video format: and the current format. You can also type / at the start of your brief to open a short list.

#Buttons and controls

#	Name in the app	What it does	Plan
1	Search formats, e.g. ad, presenter, handheld	The search box at the top of the gallery. It matches format names, group names and descriptions.	Pro
2	Close	Closes the gallery. Esc does the same.	Pro
3	(format cards)	Each card shows the format name, its default length and shape when it has one, and a short description. Press a card to choose it.	Pro
	Video formats	The small list that opens when your brief starts with /. Use the arrow keys and Enter to pick, Esc to close.	Pro
	Close video formats	The x on that small list.	Pro

The gallery says "Choose a video format" and counts the matches as "N of M". If nothing matches it says "No format matches" and your search.

#How to choose a format

In the composer, press Video format.
Look through the groups, or type in Search formats.
Press a card. The gallery closes and the format button shows your choice.

To use the short list instead, type / at the start of your brief, move to a format and press Enter. The / and the format name are taken out of your brief for you.

#Options explained

There are 31 formats in six groups, plus auto.

Automatic

auto: picks the best matching format from your brief. If your brief gives no clue, it makes a cinematic video.

Ad and performance

short-ad: punchy product footage with room for text on top. Starts at 15 seconds.
story-ad: a vertical story that follows one relatable person. Always 9:16. Starts at 15 seconds.
retargeting: familiar product footage that leads with your offer or answers an objection. Starts at 20 seconds.
hook: one high energy opening moment. Must be 3 to 5 seconds, and is one scene. Starts at 5 seconds.
comparison: two options compared one after the other or side by side. Starts at 20 seconds.

Product and demo

demo: a walkthrough of your product on screen. Needs a source video.
tutorial: step by step screen capture with numbered steps. Needs a source video.
showcase: premium hero footage of your product.
unboxing: a reveal of the product and what it does.
before-after: matched footage of the before and the after.

Character and presenter

avatar: a presenter speaking straight to the camera. Works with your own avatar.
live-action: real world scenes with people and places.
ugc: handheld, phone style footage with a casual demo.
testimonial: a seated customer interview with extra footage over it.
interview: one person answering questions off camera. One visible speaker only.
documentary: observational footage with a slower pace.

Style and motion

animate: flat 2D animation with shapes and icons.
whiteboard: a hand drawn whiteboard animation.
text-motion: your exact words animated as the whole video. Needs readable words in your brief.
cinematic: filmic scenes with dramatic light.
slideshow: your own images in sequence with motion. Needs one or more source images.

Explanation and education

explanation: explainer animation with simple diagrams.
explainer-short: a short, vertical explainer. Must be 30 seconds or less.
faq: question and answer cards with supporting visuals.
case-study: a customer story with the problem and the result.
pitch: slide style visuals for an investor or client pitch.

Clone and transform

clone: recreates the structure and pacing of a video you supply, with newly made footage. Needs a source video.
style-reference: new content in the palette, grade and framing of a video you supply. Needs a source video.
repurpose: cuts a long video you supply into a shorter one for a new place. Needs a source video.
translate: keeps your video and swaps the narration language. Needs a source video and a translated narration recording.
remix: restructures your source footage with a new angle and pacing. Needs a source video.

Formats that need a file. If a format needs a source video or images, a message under the composer tells you, and Create video stays off until you add one.

#Limits

A hook is one scene and 3 to 5 seconds.
A short explainer is 30 seconds or less.
A story ad is always 9:16.
You can attach up to 10 files to one video.

#When something goes wrong

Message in the app	What it means	What to do
No format matches (your search).	Nothing in the gallery fits your search.	Clear the search or try a broader word.
No video format matches (your search).	Nothing in the short list fits.	Keep typing, or press Esc and use the gallery.
Unknown video command: /(name)	The format name after / does not exist.	Pick a format from the list.
A hook must be 3 to 5 seconds.	The length is outside what a hook allows.	Set a length in range.
Short explainers must be 30 seconds or less.	The length is too long for this format.	Shorten it, or use explanation.
Story ads use full-screen 9:16 portrait. Select Auto or 9:16, or choose a different video type.	A story ad needs a tall shape.	Set the shape to Auto or 9:16.
Text-motion requires visible words. Choose a different format for a no-text video.	Your brief asked for no text.	Pick another format.

#Questions

#Which format should I pick?

If you are not sure, leave it on auto. Your brief decides. To control it, pick the one that matches the job: short-ad for an ad, ugc for a casual phone style video, avatar for a presenter, explanation for a how it works video.

#Do I need to know the format names?

No. The gallery describes each one, and you can search by what you want, such as "presenter".

#Can I change the format later?

Not on a finished video. Make a new video with the format you want.

#Which formats use no generated footage?

text-motion and slideshow are put together from your words and your images.

#Is there a sample for each format?

The app does not show a sample clip in the gallery. Each card shows a short description, and its default length and shape when it has one.

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Last checked against the app on 26 October 2026. View as Markdown

Create a videoDescribe your video, pick a format and settings, then press Create video. You see the price before anything renders.Length, shape, quality and versionsSet how long the video is, its shape, its quality and frame rate, and how many versions to make. Pick a platform to start from a preset.AvatarsMake an avatar from your face and your voice, save it once and pick it in any video. You must confirm the face and voice are yours.The storyboardRead the scenes and the spoken script before the price. You can edit each scene's spoken line, save it and approve the script.Use your brand in Image, Video, Motion, Audio and ChatPick a brand with the brand chip in a composer so Infinall AI uses your logo, colours, voice and claims in that work.Price before you confirmSee the exact price before you confirm paid work, and get your credits back when something fails.