How to Make an Animated Ad: 7 Steps From Brief to MP4

Motion in Infinall AI turns a few lines of text into a short animated video with moving text, logos and scenes. You describe the scenes, the words on screen and the timing, and Infinall AI designs each scene, checks the frames and gives you a video you can export as an MP4.

1. Add your brand once, so the ad can use your name, colours, logo, tagline and approved claims. The Motion box has no attach button, so your logo comes in through your brand.
2. On Home, choose the Motion tab. You can start from the Promo or Ad bumper card under Start with, or type your own brief. In a Studio project, choose Motion in What to make.
3. Pick your brand with Select brand, then a shape: Auto, 16:9, 1:1, 9:16 or 4:5. Pick a length from 10 to 60 seconds, or leave Length on Auto and write it in the prompt.
4. Pick a quality level: Standard, Pro (the default) or Max.
5. Write the brief with your scenes, for example: 15 s, 9:16, hook scene, 2 benefit scenes, logo end card with the offer, upbeat music.
6. Click Generate motion video and watch the build on the canvas and in the chat.
7. When the card says Video ready, click Export MP4. Download it, save it to your Library or add it to the calendar to plan the post.

• Name every scene and its exact on-screen words in your brief. Vague briefs give vague ads in any tool.
• In Infinall AI a plain prompt makes a silent video. Ask for a voiceover or music in the prompt if you want sound. The music comes from a built-in library and is cut to the length of the video.
• To try a different version in Infinall AI, send a new prompt. The new video lands next to the first one, so you can compare them side by side.
• Mistake: designing in one shape and cropping to another, which cuts off text.
• Mistake: too much text on one screen, shown for too short a time.
• Mistake: ending without a clear next step or offer.
• Mistake: exporting a video when the slot wants a GIF. Infinall AI exports MP4, so for Google Ads animated image ads you need a GIF made in another tool.

If you want frame-by-frame control over every keyframe, a dedicated animation app is the better choice and worth learning. If you want to start from a template, Adobe Express is a template-based design tool with a free plan that needs no credit card; check its pricing page for paid plan details. Infinall AI suits marketers, founders and agencies who want short branded animated ads from a written brief, without building each move by hand, and who also want to schedule the post from the same place. Infinall AI does not buy media for you: the ad platform charges the ad budget to your own ad account.

Motion is open on Infinall AI's Free plan, which gives 1,000 credits every month with no card. All three quality levels can be picked on Free and on Pro; the quality level called Pro is not the Pro plan. Motion is charged on what the video uses, so longer videos cost more, and the quality menu shows an estimate before you send. When a video starts, the app holds 10 credits, then charges what the video used and returns the rest. Exporting and downloading the MP4 are free. One credit is one US cent.

The Pro plan costs $10 for the first month, then $30 a month or $299 a year (in India, Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year), and gives 3,000 credits a month.