Marketing for Law Firms: Brand Content and Ad Planning

Try a service introduction that answers what the firm handles and where to find more information. A business-law message could introduce contract review, with a branded image and a link to the firm's contract services page. An estate planning post could explain what to ask before booking an appointment, using moving text rather than a fictional client story. A family-law post could describe the consultation process without assuming the viewer has a particular personal problem.

Treat these as draft concepts, not claims about demand or performance. Use a consultation offer only if the firm actually provides it on the stated terms. If an offer has a fee, exclusions or eligibility conditions, ask the reviewer to make those terms clear. A lawyer-led writing and review process is the better approach when the main task is explaining legal rights or checking professional obligations; an AI content tool is not a substitute for that judgement.

For a business-facing service, consider a LinkedIn single image ad that introduces the practice and links to a service page. LinkedIn recommends 1200 x 628 pixels for horizontal images or 1200 x 1200 pixels for square images. Its recommended introductory text is 150 characters and its recommended headline is 70 characters. These are placement specifications, not a promise that LinkedIn is the best channel for your firm.

For Google responsive search ads, write service-specific text rather than reusing a long social caption. Google allows up to 30 characters per headline and 90 characters per description. For uploaded Google display image ads, 300 x 250 pixels is an accepted size, with GIF, JPG or PNG files and a 150 KB maximum file size. Check the chosen placement before exporting or uploading. Preparing assets in Infinall does not mean a Google search or display campaign has been set up or purchased for you.

Meta's personal attributes standard says ads must not assert or imply personal attributes. As a drafting precaution, describe the available service instead of telling viewers what you assume about their private circumstances. A neutral introduction to family-law consultations is a better starting point for review than a message aimed at an assumed personal crisis. This is a writing suggestion, not an approval guarantee.

Google prohibits clickbait or sensationalist text and imagery used to drive traffic. Its editorial policy also disallows entering a phone number in ad text, so do not copy the firm's contact block into a responsive search headline. Keep the service message clear and use the relevant platform's supported contact options after checking them. Separately, ask the firm's lawyer to check whether the proposed advertising is permitted where it will run, including any professional rules and required disclosures. These platform checks are not a complete legal compliance review.

Infinall AI Free provides 1,000 credits every month with no card. Pro provides 3,000 credits a month and costs $10 for the first month, then $30 a month or $299 a year. India checkout is Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year. One credit is worth one US cent.

Brand setup, calendar planning, scheduling, publishing and reminders cost no credits. Creating a motion video uses credits, with an estimate rather than a fixed output price. Do not promise a fixed number of finished ads from a monthly balance: the work requested affects the cost. Chat billing also depends on the mode used; it does not show a price before sending a message.

A live boost uses 2 credits a month while the ad platform charges the advertising budget to your connected ad account. Saving a boost paused is free. Start with a production brief and a separate media budget, and decide who approves each. If the firm needs someone to choose targeting, manage spend and judge enquiries, keep that responsibility with its marketer or agency rather than assuming content generation handles it.