Marketing for Real Estate Agents: Listings, Posts and Ads

Most agent marketing falls into a few repeatable formats, each built from facts you already have:

• New listing: one strong photo, the area, the key rooms and how to book a viewing.
• Open house: the date, time and address, posted ahead and again on the day.
• Just sold: a simple update that shows you are active in the area, without inventing a sale price or a story.
• Area guide: a short post about a neighbourhood you work in, using details you know are true.
• Seller appeal: a post that explains how you help owners sell, with your contact details.

These are starting points, not claims about results. A professional photographer is still the better choice for the listing photos themselves, because buyers judge the real rooms. Use Infinall AI around those photos: layouts, motion versions, captions and ad text.

For an Instagram feed post, Instagram's photo guidance says it keeps images at their original resolution when they are 320 to 1080 pixels wide, and at 1080 pixels wide it supports a height of 566 to 1440 pixels. If you publish through the Instagram API instead, the image ratio must be within 4:5 to 1.91:1 and the caption can be up to 2,200 characters. Stories work best at 9:16. The free Instagram post resizer linked below helps you make a feed version of a listing photo.

For Google responsive search ads, headlines can be up to 30 characters and descriptions up to 90 characters. That suits a short line like the area and property type plus a call to book a viewing.

For LinkedIn, which suits commercial property and brokerage recruiting, a single image ad uses a recommended 1200 x 628 horizontal image or 1200 x 1200 square image, with a recommended headline of 70 characters.

Housing ads have extra targeting limits on Google Ads. In the United States and Canada, Google does not allow age, gender, marital status or parental status to be used to target housing ads, and ZIP code location targeting cannot be used for them. Plan your location targeting around cities or a radius instead, and check the current policy page before you launch.

Meta's ad standards say ads must not contain content that asserts or implies personal attributes, so avoid captions that address the reader by assumed traits. Keep the wording factual.

Google Ads editorial policy disallows incorrect capitalization, incorrect punctuation or symbols and gimmicky repetition, so write normal sentences rather than all caps and rows of exclamation marks. Google's unreliable claims policy says that if you guarantee certain results, you need a clear refund policy, so avoid promises such as a guaranteed sale. Infinall AI drafts copy; it does not approve ads, and approval still depends on each platform's review.

Free gives 1,000 credits every month with no card required. Pro gives 3,000 credits a month and costs $10 for the first month, then $30 a month or $299 a year. In India, checkout is Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year. One credit is worth one US cent.

Brand setup, calendar planning, scheduling, publishing and reminders do not use credits. Making images and motion videos does, and the cost depends on the work and quality you choose, so do not plan a fixed number of listing posts from the monthly balance. Video is a Pro-only mode.

A live boost uses 2 credits a month, while the platform charges the advertising budget to your own ad account. Infinall AI does not buy media for you. If you post one listing a month with photos you already have, writing the post by hand may be enough; Infinall AI is more useful when you post often across several platforms.