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Marketing for Solar Companies: Ad Creative, Video and Posts

Marketing for solar companies works best when ads show real installs on local homes, explain one clear offer such as a free site survey, and avoid savings promises you cannot back up. Infinall AI makes branded images, motion videos and copy from your website, then plans posts in the Social Hub calendar, with 1,000 free credits every month and no card.

Checked October 2026. Sources are listed at the end of the page.

The solar companies marketing problem

Solar installers mostly win customers through referrals from past clients, local search, neighbours who see panels going up on a nearby roof, and a site survey or quote request that turns into a proposal. The buyer is usually a homeowner or a small business owner making a large, one-off decision, so they compare several installers, read reviews and take their time before signing.

That makes ads hard. The product is invisible until it is on the roof, and the main reason people buy, lower power bills, depends on their own usage, roof, location and financing. It is tempting to write big savings figures, zero-cost claims or guaranteed payback dates, but those claims can mislead buyers and break ad platform policies. Good solar ads creative shows real installs, explains the next step plainly and leaves the numbers to the personal quote.

The audience is also mixed. Homeowners scroll social feeds and watch short video, while business owners and facility managers search on Google or respond to LinkedIn. In India, many installers also advertise in regional languages such as Malayalam, Tamil or Hindi, so the same offer often needs several language versions.

How to run solar companies ads with Infinall AI

  1. Save your solar brand from your website

    Paste your public website address into Brand Brain. Infinall AI reads up to 20 pages, asks only about the things it could not find, and you confirm the result. Check the logo, colours, services (home installs, commercial systems, batteries), service area and voice before confirming. Adding a brand is free on both plans. Pick that brand in each composer so every image, video and caption uses the same details.

  2. Make images or a motion video for one offer

    Choose a single offer, such as a free site survey, a home battery add-on or a commercial rooftop system. In the Image composer, describe the layout and attach up to 6 reference pictures, such as real photos of panels you installed, so the result stays close to your actual work. For solar ads video, open Motion, pick your brand, shape, length (10 to 60 seconds) and quality, and describe a short story from survey to switch-on. Ask for a voiceover or music in the prompt if you want sound. Both use credits.

  3. Write captions and ad copy with a survey request

    Pick your saved brand in Infinall Chat and give it the facts: service area, what the survey includes, warranty terms you actually offer and how to book. Ask for a short social caption, a LinkedIn version for business owners and search ad headlines within Google's 30 character limit. Remove any savings figure, payback date or subsidy claim you have not checked for that customer. For solar ads in Malayalam or another regional language, have a fluent speaker on your team review the final text.

  4. Schedule posts, then boost or run a lead ad

    Add the reviewed creative and caption to the Social Hub calendar, choose platforms and a date. Planning and scheduling are free and never use credits. Automatic publishing needs a connected account, and connecting accounts is Pro. With a connected ad account you can boost a published post or build a lead form on Meta or LinkedIn so people can request a site survey without leaving the app. The ad platform charges the budget to your own ad account.

  5. Check what other installers run in Ad Spy

    Search a competing installer's website or a keyword such as solar panels and your city in Ad Spy, on Meta, Google or LinkedIn. Searching is free on both plans. Open the ads to read the copy and see the creative, and note the offer, format and call to action. Treat them as ideas for your own solar ads creative, not as proof that a campaign worked.

Solar ad ideas that build trust

These are starting points for a brief, not claims about results:

  • Local install showcase: a photo of a finished roof in your service area, the system type and a book-a-survey line. Attach your own photo as a reference so the image stays true to the job.
  • Survey to switch-on video: a short motion video that walks through the steps a customer goes through, from the first call to the day the system starts working, with a voiceover script you approve.
  • Myth and question posts: an image series that answers common questions, such as what happens on cloudy days or what a site survey checks, in plain words and without savings figures.
  • Battery and add-on offers: a separate ad for existing solar owners who may want storage or monitoring, with the offer and the next step stated clearly.
  • Commercial rooftop pitch: a LinkedIn image for business owners and facility managers that names the type of building you work on and asks them to request a quote.

A professional photographer or drone operator is still the better choice for hero shots of a large install. Use AI to build the layouts, variations, videos and copy around those approved photos, and never present an AI image as a roof you fitted.

Which platforms and sizes to use

Instagram and Facebook suit homeowners. Instagram's photo guidance says that at a width of 1080 pixels it supports a height between 566 and 1440 pixels, so a tall feed image gives a roof photo more room. For Stories, Instagram recommends a 9:16 ratio, and Story videos can run up to 60 seconds. Use the linked Instagram post resizer to prepare a feed version.

TikTok suits short solar ads video. Its in-feed ads take vertical 9:16 video of at least 540 x 960 pixels, as well as horizontal and square versions.

LinkedIn suits commercial buyers. LinkedIn's single image ad specs recommend 1200 x 628 pixels for a horizontal image and 1200 x 1200 pixels for a square one.

Google search reaches people already looking for an installer. Responsive search ads allow headlines of up to 30 characters and descriptions of up to 90 characters, so write around the service and the area. For Google responsive display ads, the recommended landscape image is 1200 x 628 pixels. Infinall AI prepares the creative and copy; it does not buy media for you.

Policy watch-outs for solar ads

Savings and payback claims are where solar ads most often go wrong. Google's unreliable claims policy says that if you guarantee certain results, you are required to have a clear and easily accessible refund policy. Lines like guaranteed savings or a guaranteed payback date need care, and are better left to the written quote. Google's misrepresentation policy also does not allow clickbait tactics or sensationalist text or imagery.

TikTok restricts ads with exaggerated information and does not allow absolute terms about a product in relation to time, region or brand, such as calling yourself the best installer in a state. It also restricts before-and-after comparisons that may give a false or distorted impression of the result, so do not compare an old power bill with an invented new one.

Meta's clickbait guidance warns against withholding information, sensational phrasing and all capitals with excessive exclamation marks. A plain line such as book a free site survey in your area is safer than a shock headline about power bills.

Budget and credits

Free gives 1,000 credits every month with no card. Pro gives 3,000 credits a month and costs $10 for the first month, then $30 a month or $299 a year. In India, rupee checkout is Rs 999 for the first month, then Rs 2,899 a month or Rs 33,999 a year. One credit is worth one US cent.

Adding your brand, planning, scheduling, publishing, reminders and Ad Spy searches do not use credits. Making images, motion videos and voiceovers does. Motion is charged on what the video uses, so longer videos cost more, and the quality menu shows an estimate for each level.

Paid reach is a separate budget. A live ad or boost uses 2 credits a month in Infinall, while Meta, Google, LinkedIn or TikTok charges the ad spend to your own ad account. Making a lead form and reading the leads it collects use no credits. If you only post an occasional install photo, your phone and a short caption may be enough; Infinall AI helps most when you need regular creative for several offers, languages and platforms.

See real ads in your industry

Frequently asked questions

Can a solar company start on the Free plan?

Yes. Free includes 1,000 credits every month, Brand Brain, images, Motion, the calendar and Ad Spy. You can plan posts and get reminders without connecting an account. Connecting social or ad accounts, which you need for automatic publishing, boosts and lead forms, requires Pro.

Can Infinall AI make solar ads video?

Yes. Motion makes branded videos from 10 to 60 seconds on both plans, and adds a voiceover or music when your prompt asks for them. The Video mode is Pro only. Use real install photos as the base and check every frame before you publish.

Should I put savings figures in my solar ads?

Only figures you can back up for the person reading the ad. Savings depend on each home, so most installers keep exact numbers for the quote. Google requires a clear refund policy if you guarantee results, and TikTok restricts exaggerated claims.

Can I collect site survey requests from ads?

Yes, with a lead form on Meta or LinkedIn. Meta forms take up to 15 questions and LinkedIn forms up to 3, so ask only what you need to book a survey. Lead forms need a connected ad account, which is a Pro feature.

Does Infinall AI run my ad campaigns for me?

No. It makes the images, videos and copy, schedules posts and lets you boost a post or start an ad from your own connected ad account. You choose the budget, and the ad platform bills that spend to your ad account.

Sources and checks

Every price, rating and number on this page comes from the source pages below, checked October 2026. Prices and plans change often, so confirm on the vendor's own page before you buy.

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