Distribution settings and questions

Find accounts, automations, broadcasts and webhooks under Account, set up webhooks for your other tools, and get answers to common Social Hub questions.

Free and ProFree, no creditsDistribution > Account

#What it is

Account is the settings area of the Social Hub. It has four tabs: Accounts, Automations, Broadcasts and Webhooks. This page also answers the questions people ask most about the whole hub.

#Who can use it

Free and Pro accounts can open every tab. Adding a new social or ad account in Accounts is Pro only. Automations, Broadcasts and Webhooks are not locked to a plan in the app code.

On a team, a view-only role cannot change settings or spend.

#Cost

Free, no credits. Webhooks, settings and these tabs never use credits. Costs only apply to connecting more than your free connections and to ads that are live, see Connect social accounts.

#Where to find it

Open Distribution, then Account in the hub menu. Tabs are at the top. The link in the address bar keeps your tab, so you can bookmark it.

#Buttons and controls

Account > Webhooks with the empty state and the Add your first webhook button

#	Name in the app	What it does	Plan
1	Accounts	Social profiles and ad accounts. See Connect social accounts and Ad accounts.	Both
2	Automations	Automatic replies, tags and assignments. See Workflows.	Both
3	Broadcasts	Send a direct message to many people, or a sequence of messages. See Campaigns and broadcasts.	Both
4	Webhooks	Send events to your other tools. Described below.	Both
5	Send events to your other tools	The heading of the Webhooks tab.	Both
6	Add your first webhook	The button in the empty state under No webhooks yet. It opens the form.	Both
	Add webhook	Opens the form to add a webhook. Shows once you have at least one.	Both
	Add a webhook	The form. It has Name, Link to send to, a list of events and optional headers.	Both
	Webhook name	A name for you, such as "Leads to HubSpot".	Both
	Webhook URL (Link to send to)	The address that receives the events.	Both
	All (group)	A checkbox that ticks every event in a group: Posts, Messages, Comments, Reviews, Leads, Ads and Accounts.	Both
	Header name, Header value	Optional extra headers, for example an API key your tool needs. + Add header adds a row and Remove header deletes it.	Both
	Add webhook / Save changes	Saves the form.	Both
	Cancel	Closes the form.	Both
	Turn (name) off / on	A switch on each webhook. The badge shows On, Off, Working or Failing.	Both
	Test event	Picks which event to send as a test.	Both
	Send test	Sends a test event to your link now.	Both
	Delivery log	Opens the list of what was sent, with What we sent and What your tool answered. Re-send tries a failed one again.	Both
	Edit	Opens the form for this webhook.	Both
	Show secret	Shows the signing secret again.	Both
	New secret	Makes a new signing secret. The old one stops working at once. It asks you to confirm.	Both
	Delete (name)	Asks "Delete this webhook and its log?". Delete confirms and Keep cancels.	Both

#How to add a webhook

Open Distribution > Account > Webhooks.
Click Add your first webhook (or Add webhook).
Type a Name.
Paste your tool's address in Link to send to. It must start with https://.
Tick the events you want, or tick a whole group.
Add headers if your tool needs them.
Click Add webhook.
Copy the signing secret from the yellow box right away. It says "Save it in your tool now. You can show it again later from the webhook."
Click Send test to check that your tool answers.

#How to check your tool is receiving events

Pick an event in Test event.
Click Send test. You see "Test sent" with the answer your tool gave, or "Test failed" with the reason.
Click Delivery log to see every send.

#Options explained

Events you can send:

Group	Event	Fires when
Posts	Post published	A scheduled post went live on a platform.
Posts	Post failed	A post could not be published.
Messages	New message	Someone sent you a direct message.
Comments	New comment	Someone commented on one of your posts.
Reviews	New review	A customer left a review.
Leads	New lead	Someone filled in one of your lead forms.
Ads	Ad status changed	An ad was approved, rejected, paused or ended.
Ads	Ad account sync failed	We could not read data from an ad account.
Accounts	Account connected	A social or ad account was connected.
Accounts	Account disconnected	An account was disconnected or needs reconnecting.

What each send looks like. Each event is a POST with a JSON body. Your tool should answer with any 2xx code within 10 seconds. Three headers come with it: X-Infinall-Event, X-Infinall-Delivery and X-Infinall-Signature.

Checking the signature. Compute an HMAC-SHA256 of the time, a dot, and the raw body, using your signing secret. Compare it with the v1 value in the signature header. Ignore it if the time is older than 5 minutes.

Retries. If your tool does not answer with a 2xx, Infinall tries again four more times, after about 1, 5, 30 and 120 minutes. Use the id in the body to ignore duplicates.

Webhook badges. On means turned on and not tried yet. Working means the last send worked. Failing means the last sends failed. Off means turned off.

#Limits

Up to 20 webhooks.
Up to 10 extra headers per webhook.
A webhook name is up to 120 characters. The address is up to 2,048 characters.
Brand calendar settings: the missed grace period is 15 to 1,440 minutes.

#When something goes wrong

Message in the app	What it means	What to do
Give it a name.	The name is empty.	Type a name.
Paste the full link, starting with https://	The address is not complete.	Paste the full link.
Pick at least one event.	No event is ticked.	Tick at least one event.
The address must start with https://	The address uses http or something else.	Use an https address.
That address points to a private network. Use a public address.	Addresses inside a private network are blocked.	Use a public address.
We could not find that address. Check the spelling.	The address does not exist.	Check the spelling.
Remove the username/password from the address. Use a custom header instead.	The address has a login in it.	Move it to an extra header.
You can have up to 20 webhooks.	You reached the limit.	Delete one you do not use.
Up to 10 custom headers.	Too many extra headers.	Remove some.
Test failed	Your tool did not answer with a 2xx.	Read the reason, fix your tool and test again.
Couldn't load your webhooks.	The list did not load.	Click Try again.

#Questions

Just a brand. You can plan posts and save drafts without connecting anything. To publish by themselves, answer messages and read results, you need connected accounts.

#What is free and what is Pro?

The hub screens are open to Free and Pro. Connecting a new social or ad account is Pro. See Free vs Pro.

#What do the connection prices mean?

You get 2 free connections in total, shared by social profiles and ad accounts. After that, each account costs 300 credits a month. Each live ad costs 2 credits a month. Paused ads are free. The exact price shows before you confirm.

#Why do some platforms only send me a reminder?

Only platforms with a connected, active account post by themselves. Others get a reminder. X is always a reminder. See Calendar and posts.

#How big can an upload be?

The upload window in the post composer accepts files up to 25 MB each, and says so. Use a smaller file if you see "over 25 MB, skipped".

#Which time zone does the calendar use?

The brand's time zone for scheduling. You can show times in another time zone, and choose a 12 or 24 hour clock, from More in the calendar. Charts in Analytics use UTC.

#Why is my account paused?

An account is paused when your credits ran out at renewal. Add credits and click Resume on the account.

#Where do I get help with one screen?

Each Social Hub screen has its own page in this section, starting with the Social Hub overview.

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Last checked against the app on 26 October 2026. View as Markdown

Social Hub overviewA tour of Distribution, the Social Hub where you plan posts, answer messages, run ads and read results for one brand at a time.Connect social accountsConnect Instagram, Facebook, LinkedIn and more so posts publish by themselves and messages come to one inbox. See the price before you confirm.Connect an ad accountConnect Meta, Google, LinkedIn or other ad accounts so you can run ads and boost posts. Ad accounts share your free connections with social profiles.Set up automatic replies with AutomationsWrite a rule that says when something happens, and only if some things are true, then reply, tag or hand over to a person.Send broadcasts and message sequencesSend one direct message to many people with a broadcast, or run a timed drip of messages with a sequence. Everything starts as a draft.Calendar and postsPlan posts on a calendar, save a draft or schedule a post for a date, add images and video, and see which platforms post by themselves.Free vs ProSee exactly what you get on Free and what Pro adds, row by row, based on what the app actually checks.What uses credits and what is freeLearn which actions use credits and which are always free, such as saving, exporting, downloading and viewing.