Platforms, file types and sizes
Which social and ad platforms you can use, which file types each tool accepts, and the size limit for each upload.
#What it is
One place to check where you can post, what you can upload and how big a file can be. File sizes and counts come from the facts sheet, so they match the feature pages. Types are listed in plain words. Where a tool has its own rules, the table says which tool.
#Who can use it
Everyone can read it. Connecting social accounts, Ad Spy results, video and other features have their own plan rules, which are on their own pages. See Free vs Pro.
#Cost
Free, no credits. Uploading a file is free. A tool may use credits when it makes something from your file. The price shows before you confirm.
#Where to find it
You are here. Each tool's page has the full steps.
#Platforms
| Area | Platforms | Notes |
|---|---|---|
| Connect a social profile | Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Pinterest, Google Business, Reddit | Bluesky and X show as Soon and cannot be picked yet. See Connect social accounts. |
| Post from the Calendar | Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest, Threads | A platform with a connected account posts by itself. The rest, including X, stay a reminder. |
| Posts that publish by themselves | Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads | Once the profile is connected. |
| Messages inbox | Instagram, Facebook, Reddit, and the other platforms listed on the Inbox page | LinkedIn does not allow tools to read or send its messages. |
| Comments | Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Reddit, Bluesky | Google Business shows reviews. |
| Ad accounts you can connect | Meta (Facebook and Instagram), LinkedIn, TikTok, Google Ads, Pinterest, X, Reddit | The New ad form builds ads for Meta, Google, LinkedIn and TikTok. See Ad accounts. |
| Ad Spy search | Meta, Google, LinkedIn | TikTok and X say Coming soon. |
| Video presets | Meta Feed, Meta Stories, LinkedIn, TikTok, YouTube Shorts, YouTube | Each sets a shape and length. See Video formats. |
| Audio export | YouTube, Meta, TikTok, LinkedIn, Broadcast | Each is tuned to that platform's loudness and downloads as an MP3 file. |
#File types and sizes by tool
| Tool | What you can add | Types | Size and count |
|---|---|---|---|
| Image (reference or upload) | Pictures | JPEG, PNG, WebP. SVG is turned into PNG when you upload it. GIF is not accepted. | Up to 10 MB each. Up to 6 reference pictures per request. |
| Brand Brain screenshots | Product screenshots | JPEG, PNG, WebP | Up to 10 MB each. |
| Video | Images, video, audio and documents | Images: PNG, JPG, WebP. Video: MP4, MOV, WebM. Audio: MP3, WAV. Documents: PDF, DOCX, TXT, PPT. | Up to 10 files, 100 MB each. Reference video or audio can be up to 180 seconds. |
| Video avatar photos | Photos and a short clip | PNG, JPG, WebP, MP4, WebM, MOV | Up to 6 photos, 25 MB each. |
| Audio (Transcribe, Voice changer, Remove noise, Dub) | Audio or video | Audio: MP3, WAV, M4A, OGG, WEBM. Video for Transcribe and Dub: MP4, MOV, WEBM. | Up to 50 MB. Dub up to 10 minutes. |
| Voice cloning | Voice recordings | Audio recordings, or record in the browser | Up to 10 recordings. |
| Chat attachments | Images, PDF, Word, text, data and code, video | Images: PNG, JPG, WEBP, GIF. Documents: PDF, DOCX. Text and data: TXT, MD, CSV, TSV, JSON, HTML, XML, YAML, LOG and common code files. Video: MP4, MOV, M4V, WEBM, MKV, AVI. | Up to 5 files per message. 20 MB each. Video up to 200 MB and 30 minutes. |
| Chat images not accepted | HEIC, AVIF, SVG, BMP, TIFF | ||
| Chat projects | Project files | PDF, DOCX, TXT, MD, CSV, JSON | Up to 20 MB each. |
| Chat voice typing | A voice clip | webm, ogg, mp4, wav | Up to 5 MB and 2 minutes. |
| Calendar posts | Images, video, PDF | Images: JPEG, PNG, WebP, GIF. Video: MP4, MOV, WebM. PDF only for LinkedIn document posts. | The picker skips any file over 25 MB. A LinkedIn PDF can be up to 100 MB and 300 pages. |
| Messages inbox | Attachments | JPEG, PNG, GIF, MP4, AAC, WAV, PDF | Up to 25 MB. |
| Automation rules (media) | An attachment | JPEG, PNG, GIF, MP4, AAC, WAV, PDF | Up to 25 MB. |
| Lead form cover | A cover image | JPEG, PNG (a direct image link) | Up to 5 MB. |
| Library clone | An image from Discover | Images only. Videos cannot be cloned. | Up to 25 MB. |
| AI Editor import | Media | Video: MP4, WebM, MOV, MKV. Images: JPEG, PNG, WebP, GIF. Also audio, subtitle files, fonts, stickers and project files. | Up to 500 MB each. |
| AI Editor picture or transcription | A picture or audio | Picture for an AI edit, audio for transcription | Up to 25 MB and 25 MB. |
| Support chat | Pictures, voice, MP4, PDF, Word, text, CSV | See Contact support | Up to 10 MB. |
| Page screenshot and bug report pictures | Images | Support chat screenshot: JPEG, PNG, WebP. Bug report: PNG, JPG, WebP, GIF. | Up to 10 MB each. |
| Profile photo | A picture | JPG, PNG, WebP | Up to 5 MB, uploaded or taken with your camera. |
#What you can download or export
| From | Format |
|---|---|
| A video on the canvas | MP4 (Download .mp4) |
| A finished Motion video | MP4 (Export MP4) |
| An audio take | MP3 for each platform export |
| Images from the canvas | One file, or a ZIP for several. A LinkedIn PDF can be made from images. |
| Chat documents | Word, PDF, Markdown, plain text or a web page |
| Chat presentations | PowerPoint, PDF or Markdown |
| Chat images | PNG, JPG or WEBP |
| AI Editor | MP4, WebM or MOV |
| Credit statement | PDF or CSV |
#How to check a file before you upload it
- Look at the file type in the table for your tool.
- Check the size on your computer. Use the size column.
- If the file is too big or the wrong type, convert or shrink it first.
- Upload it. If the app refuses it, Troubleshooting has the message.
#Questions
#Why was my picture refused?
Most image tools take JPEG, PNG and WebP. GIF is not accepted for Image uploads, and HEIC is not accepted in Chat. Convert the picture to JPEG or PNG and try again.
#Can I upload an SVG logo?
In Image, an SVG is turned into a PNG when you upload it. In Motion, SVG logos are accepted. In Chat, SVG is not accepted.
#Why can I not clone a video from the Library?
Clone works for images only.
#Is there a size limit for exports?
Exports are limited by the tool. For example, Word and PDF exports from Chat handle documents up to 500,000 characters.
#Which platforms can I post to automatically?
The ones with a connected account: Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and Threads. X and any platform without a connected account stay as reminders.
#Where are the other limits?
In Limits and specs.
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